Daisy Moss, Author at Pucker Mob

How and Why You Should Target Various Audiences With Graphic Design

Graphic design is something that businesses and individuals hyperfocus on when it comes to their audience. In all fairness, they have good reason to as their target audience is the whole premise of their brand. That being said, there will be times when there are certain services or products that reach out to everyone, that don’t share similar interests and therefore, you would need to create a graphic that appeals to all. At the end of the day, there will be certain campaigns from time to time that reach a bigger audience, which is a great use of social media and digital marketing that can help make a brand stand out.

There are a few things to consider when designing graphics and if you think a campaign is going to reach out to an audience that has various types of interests, you probably should.

When Should You Design Graphics For Different Audiences

When is the best time to design graphics where you reach multiple audiences? That is the golden question. However, if you work on your own, that is for you to decide but, if you are working for a client and doing the design on their behalf, it is best to wait until they tell you to target multiple audiences.

Best Practices For Reaching Multiple Audiences

So if you are looking to reach multiple audiences, there are a few things to consider to help you achieve your campaign goals. Let’s take a look at how you can achieve reaching out to multiple audiences.

High-Level Informative and Visual Creatives

When you are designing your graphics, you need to remember that the audience reads from the top to the bottom of the graphic. So, this means that it would be best to get your more informative message in the top third of the graphic. This is what will capture the attention of your audience so this is essential.

If you are going to be using images, make sure to use these at the bottom half of the page. These images will capture the attention initially of your advertisement so they will then begin reading your graphic. If this graphic is an advertisement and mentions a discount for an upcoming release, make sure this is within the first third of the page with your image below it.

Use Psychological Marketing Tactics

Psychological marketing tactics are something else that should be considered, especially when you are reaching out to multiple audiences with your graphic. Now, there are a number of psychological tactics that you can consider when you are designing your graphics so let’s take a look at some of the best.

Utilise Elements That Will Grab The Audience’s Attention

Using multiple elements within the graphic designs is something else that you can use to capture multiple audiences. That being said, you can’t reach out to everyone so using different elements will help you reach out to as many as possible. To do this, consider using different text fonts, emojis and even basic symbols. Both symbols and emojis have proven to increase the engagement rate with audiences.

Considerations Before You Share Your Design With The Rest of The World

Creating graphics is a talent and something that everyone should learn, especially because they are so in demand. Every business will need graphics designed for their advertisements and a skill that not everybody knows how to do it. That being said, there are many tutorials and online courses that can help you learn how to use these tools.

When designing graphics, you need to ensure you are reaching the right audience and most people, will view these graphics with their mobile devices. In fact, mobile devices are responsible for around 92% of internet traffic. It is something that a web development agency in Manchester will ensure when they are designing graphics for a website, considering the number of mobile users.

How to Create a Customer Segmentation Model for Businesses in SQL

Segmenting your customer base into groups based on their behaviours, needs and characteristics can be a very useful way to help you tailor your marketing strategy and product offerings to meet the requirements of specific groups. This can help businesses get ahead of the competition by finding the customer niche that best suits their business.

Implementing effective customer segmentation can be made easier by using Structured Query Language (SQL), as it enables users to leverage their database to gain valuable insights into customer preferences. The data is analysed by the management system, which then identifies patterns and trends that can drive your future business decisions. This can completely change the trajectory of your business, as you can help optimise your customer interactions.

This article will explore how SQL can be used to create a customer segmentation model for your business and how it will benefit you. After reading this, we hope you have a better understanding on how you can use the system in an effective way to help you grow your business.

What is Customer Segmentation?

Customer segmentation is the process of separating customers into different category groups based on different characteristics, such as demographics, behaviour characteristics and needs. Businesses can better focus on their target audience with this structure and tailor their marketing strategies to cater to them. From personalised messages to specific offers, businesses can tweak their strategies for better customer engagement.

Types of Customer Segmentation

Demographic

Dividing customers into groups based on demographic factors like age, gender, social status and education level helps you understand what your target audience should be. This helps you tailor your marketing towards a specific demographic more than others to generate an increase of leads.

Geographic

Customer bases can differ depending on several geographic factors, such as location, climate and population of an area. If your business operates in multiple locations, this type of segregation can be valuable as it can help them to alter their campaigns to be more appealing to those within a specific geographical region.

Psychographic

The personality traits, values and lifestyles of customers can be targeted with psychological segmentation models. The ability to understand the motivations of your business’s customers and why they make their life decisions can help you to identify the customer base that will be most engaged with your product or service.

Behavioural

Purchasing habits, brand interactions and loyalty all need to be analysed when searching for your desired target audience through segmentation. Behavioral segmentation can be particularly beneficial to understanding why customers decide to engage with a brand and what makes them what to click on their calls to actions (CTAs) or add to their baskets.

Benefits of Customer Segmentation

There are several key benefits to creating a customer segmentation model in SQL, such as:

● Niche Marketing Campaigns: Personalising your marketing strategy to better reach your target audience can help you if you are wanting to promote a niche product or service to your customers.

● Improved Customer Retention: One reason a business might fail is not keeping hold of their customer base. SQL segmentation can help you spot signs of potential customer loss and intervene with targeted retention strategies.

● Enhanced Product Development: You can tailor your products or services to meet the demands of your target audience, as you can find ways to improve customer satisfaction and get ahead of any competitors.

● Better Resource Allocation: Knowing what your customers expect from your brand can help you choose the resources that are integral to your business success and eliminate anything that is unnecessary.

How to Create a Customer Segmentation Model in SQL

Step 1: Prepare Data

Preparing your data so that it can be segmented with SQL is the first step. You need to ensure that all the information is data accurate and relevant to the current date. If there are any inconsistencies in data, it could skew the results and ruin your audience targeting strategy. Once you have done this, SQL can be used to create a centralized customer data repository.

Step 2: Define Segmentation Criteria

Your segmentation goals need to be established by identifying the attributes that most relate to your business. You might be looking for high-value customers or to target a younger audience that will most resonate with the products or services you offer. This can make the selection of the best segmentation criteria for you and ensure your model aligns with your business needs.

Step 3: Write SQL Queries

The queries you use for SQL are very significant. You can write queries that group customers based on your defined segmentation criteria that you established in the previous step. SQL has excellent date manipulation capabilities that help you calculate your metrics for each customer segment. From this, you will be provided with valuable insights to help your business succeed.

Step 4: Analyse and Interpret Results

When analysing the results of the SQL segmentation, you need to look for patterns and trends that distinguish each segment from the others so that you can get a proper understanding of what’s happening. SQL can generate reports to highlight the insights that you need the most, as it ranks segments based on their value and how much it can impact your business.

Step 5: Implement in Strategy

Once you have all the required insights from SQL, you can use them to model your marketing campaigns, product development and customer service strategies. There are many digital marketing strategies that you can adopt for your business, such as going with an SEO, PPC or paid social media agency for their expertise.

Make sure to continuously monitor the performance of your strategy, as trends and effectiveness rates can always change within a matter of months. If so, you can recreate another SQL segmentation model to re-find your audience niche.

Why Businesses Might Need a Customer Segmentation Model?

Segmenting customers can give businesses better control over their incomings and outgoings, as they can clearly see which customer types are more likely to pay their debts on time. Many companies have credit insurance, which provides cover against losses due to their customers being unable or unwilling to pay their debts. Ensuring that you target the right customers for your niche will lessen your risk of any unpaid debt, as you reach a customer-base that you will feel more inclined to trust.

By identifying distinct customer groups, businesses can craft targeted messages that resonate better with each segment, leading to higher conversion rates. This should increase the amount of business a company does, so they can get higher profits and ROI.

3 Legalities To Consider When Relocating

The idea of moving abroad for most people is the dream, but there are so many legalities and not-so-fun aspects of it that people need to be aware of when moving forward with the process of relocating. Once you get the legalities all taken care of you can make some serious decisions and step forward to your new life abroad.

Visa and Immigration Laws

Each country has its own application process and guidelines depending on the visa you are applying for. I would do your research on the specifics you need to pass and ensure you gather all the relevant information and documents before you go through the application process. to ensure a smooth process you want to have everything on hand ready. This will ensure your answer is much quicker and speed up the whole process.

If you plan to work, this is something that needs to be allowed within your visa and come with a work permit. If you plan on looking for a job when you arrive, that is also something you need to make them aware of. Some individuals are able to stay in the country longer if they find sufficient work and are contributing to the country’s economy. These rules change year to year so ensure you are well advised with the up-to-date rules and regulations before applying.

The rules for long time residence are much different than tourist and work permits, so consider if this is something you would even qualify for and if indefinite leave to remain would be on the cards.

It’s also accessible to reach out to immigration solicitors in London, who are some of the best and well advised people to ask all of your unique questions to.

Tax Implications

Determine your tax residency status in your new country and your home country. This will affect your tax obligations and the applicable tax rates; it’s something you most certainly need to make your home country aware of. Additionally, check if there are any double taxation agreements between the two countries; this will save you a lot of money in the future and will avoid you double paying tax on the same things. Understanding the tax filing requirements in both countries is more than essential to ensure both compliance and avoid penalties.

To make things a little less complicated, look into consulting with a tax advisor who can provide personalised guidance and sort out your financial affairs before you leave.

Legal Contracts and Agreements

You can leave your whole world behind you and there are things like your current mortgage, the apartment you rent, and so forth that need to be dealt with. Rental agreements need to be carefully examined if you are looking to leave a little earlier, there are sometimes clauses that allow you to find a replacement tenant and so forth. When it comes to employee contracts, you should ensure that you are relocating with sufficient funds to help you lead a happy lifestyle there. You don’t want to relocate and, in fact, be worse off than you were back home. If you are moving for a job role in the same company, you want it to be worth it, meaning you want a comfortable salary that compliments the cost of living, healthcare and extra financial help to smoothen the transition.

For some people who find it easier to leave most of these financial matters on a professional’s behalf, consider granting someone you trust a power of attorney. This legal document authorises them to act on your behalf. This is good for individuals who simply don’t have the time and makes things a lot smoother during this life-changing transition so it makes more than enough sense to hand over the wheel.

5 Reasons Why The World Has Fallen In Love With Hot Yoga

Hot yoga has taken the world by storm over the last few years, and for good reason. There are no doubts as to how much of a positive impact yoga has on our mental and physical health, and hot yoga can help to maximise our potential! It is more physically demanding, which helps some people get more out of their practice, however for other people it’s not the best fit if they prefer a more relaxed practice. Of course, everyone practising does need to stay really well hydrated too! So, if you’re a beginner in hot yoga, we’d definitely recommend it, just have a chat with the instructor before you start to make sure it’s right for you.

You Can Push Yourself

Many people who practise hot yoga find that they are able to get much more out of their sessions. As a result of the heat in the room (usually around 38 degrees celsius!), your body will naturally be warmer and looser, so you can push yourself further into different positions that might be too difficult in a cooler room. Of course, you should never push your body into pain in yoga, however the warmer environment does help people to get the most out of their bodies and feel amazing as a result afterwards.

Burn More Calories

If you’re wanting to use hot yoga as a workout, you definitely can, as your body will burn more calories in the hot environment. Primarily yoga isn’t about burning calories, it’s about strengthening our minds and bodies, however a secondary goal could be on wanting to lose weight and get healthier. So, if this is the case, then hot yoga can be a great option to add into your weekly routine.

Improved Cardiovascular Health

As the heat involved with hot yoga does put our bodies under more strain, you will also notice cardiovascular improvements. The heat will give your mind and body a stronger workout, requiring deeper breaths and more oxygen. The challenge that comes with this can help to really get your cardiovascular system working, and when you do this regularly, it will translate into improved cardiovascular health over time. When you combine this with other improvements, like running slightly more, stopping smoking and replacing with Velo, and doing breathing work, you can really see the benefits.

Good For The Skin

Another great benefit of hot yoga is that it’s good for your skin. If you are wanting to try hot yoga, prepare for there to be a lot of sweat (so don’t forget to take a towel with you). The warm environment and therefore the sweat helps to boost your circulation and then this brings oxygen and nutrient rich blood through to your skin cells. The sweat also aids the body in detoxification, as a sauna would. The nourishment you’re giving your body as a result will then translate on the outside. Just make sure to avoid touching your face when you’re doing hot yoga as you want to avoid potentially spreading bacteria. You’ll also need a good yoga cleaning spray after!

Energetic Environment

Last but certainly not least, many people love the energetic environment that comes with hot yoga. The feeling in the room is just charged with positivity, so if you prefer a faster paced, more intense yoga workout, or at least incorporating one session like this into your weekly routine, it will leave you feeling extremely energised.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

Tips For Choosing The Right Apartment For Your Girls Trip!

Planning a girls trip can be equal parts exciting and stressful, so we’re here to hopefully take away some of that stress to help you choose the right apartment for your time away! We’re taking you through each of the steps from deciding where to go initially right through to the final checks you should be doing before you confirm your booking, so get ready to feel more confident in choosing the right apartment for your girls trip.

Commit To Dates and A Budget

The first thing you should do before going any further is to commit to dates and a budget. Usually these are some of the hardest things to get people to agree on, so until you’ve done this, it’s not much use progressing any further. Start with dates and find a space where everyone is free, but perhaps give a couple of days of wiggle room either side in case the flights are much cheaper. Once you have this, set a firm travel budget for flights and accommodation, as the last thing you want is to price everything up and find the perfect flights and accommodation, only for someone to say it’s too expensive. So, establishing these things at the very beginning will make everything else more straight forward!

Arrange A Planning Night

Trying to arrange and book a holiday in a group chat is near impossible, so we’d recommend that you find a night where everyone is free and sort a planning night. Ask everyone to have a think about places they’d like to go beforehand and then narrow it down in the group chat so you have a few options when you get to planning the night. Then, once you’re all together on planning night, follow the rest of these tips to get it booked!

Think About The Type Of Trip You Want

Before you decide on a location, you need to think about the type of trip you want. Do you want a city break to visit London, a chilled all inclusive break, a party holiday to Ibiza or perhaps a mix of those things? There are plenty of locations that have a bit of everything if you want a combination of wholesome with some party elements, so just make sure you’re all on the same page about what you want from the trip then you can start deciding on some final locations.

Research The Location

Now that you’ve decided on a general area for your trip, it’s time to research the location. Look for areas in the location you’ve chosen that have everything you’re looking for, which will likely be good transport links, bars and restaurants within walking distance, fun activities nearby, some nightlife and beaches. Some areas will be much busier and touristy which you might like, whilst others will be quieter, more quaint and likely cheaper. Again, speak to the other girls and decide what everyone is looking for, then do a bit of research about the best areas within the location that will provide those things.

Start Apartment Hunting

Now that you’ve decided on the dates, your budget and the more specific location, you can start looking for apartments. There are plenty of benefits of choosing an apartment over a hotel, especially if there’s a group of you, mainly because it’s cheaper but you also get more space and also usually a kitchen, so you have the option to eat some meals in which is a great choice to have. When you’re deciding on your apartment, here are some things you should look for:

● Are there a strong number of reviews and are the majority of the reviews positive?

● How many beds are in the apartment and will that suit people’s preferences for sleeping arrangements?

● Are there a decent amount of photos on the apartment listing?

● Is there quite a lot of detail in the listing description to show that the owners care about making a good first impression?

● Are there homely finishing touches in the apartment like artwork and sofa cushion covers that will help you to feel at home?

● Do they have air conditioning or heating?

● Is it self check in?

● Will they have things like Wi-Fi, an iron, hairdryer, parking if relevant, a washing machine and towels included?

● Is the bedding in the images white? This can show that they prioritise cleanliness.

● Do they have a well stocked kitchen mentioned in the description? E.g. cooking basics like oil, salt, pepper and some herbs, good range of dishware, a decent sized fridge/freezer, an oven and a hob, tea and coffee, cleaning equipment and plenty of bin bags.

● If having some outdoor space is important to you, do they have one and are there any amenities?

These are just a few examples of things to consider when it comes to booking.

Book On Your Credit Card and Get Insurance

Once you’ve narrowed down the options for your girls trip apartment and you all agree on one, make sure that you book it using your credit card. You get additional protection when it comes to scams or any issues with your booking compared to debit cards, and so it’s always worthwhile booking this way just in case there is an issue. You should also make sure you all get holiday insurance at this point so you’re covered with plenty of time before your trip.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

Beyond the Tourist Trail: Unveiling Culturally Enriching Travel Destinations

The world beckons with its iconic landmarks, bustling cities and picture-perfect beaches. There is a place for everyone in this world and for some seeking out some culturally inspiring places, this is one of them. Some people see true adventure as those destinations that are off the traditional tourist trail and way beyond, which arguably is the truth.

We have compiled some of the places you should add to your bucket list to fully immerse yourself in something different and inspiring.

Morocco

Morocco is more than just friendly locals, gorgeous sun and beautiful colours; it’s a culturally enriching place where you can immerse yourself in the religion, sights and history. Whether you want to take a look at how they celebrate religion or wander through the brightly coloured streets, there is something here for you.

I’ve heard nothing but fabulous stories about Morocco and its uniqueness as a vibrant, lively place that welcomes people from all walks of life. From buildings that are centuries old to rock formations being painted, there is something about Morocco that would not disappoint. Be sure to take or purchase an abaya, thobe or hijab when visiting the sacred places.

Jerusalem

One of the oldest cities on Earth as we know it, it has been continually inhabited since before written history, when early humans arrived here after fleeing Africa. Jerusalem is a holy city in Islam, Christianity, and Judaism that has long attracted pilgrims. Among its 220 historic monuments is the Dome of the Rock, which dates back to the seventh century and is adorned with exquisite geometric and floral designs.

If this wasn’t enough information for you to see for yourself what Jerusalem has to offer on both a spiritual and emotional level, I don’t know what it would be.

Jaipur

Jaipur was once home to the royal family, which ruled over the region and was once called the “Pink City” due to its pink buildings around the city. There is so much unique personality and history that Jaipur has to offer. Whether it’s exploring the gardens, museums or where the royals once inhabited, these places will completely transform you into a whole new world and era back in time.

Even the traditions and general Indian culture are something not to be missed out on; they’re completely unique to the Westernised culture and are to be appreciated. You might be able to have your eat, pray, and love experience here.

Cuba

Cuba is a step back in time to Spanish colonial architecture and old cars. There is so much history and passion for the traditional methods of doing things that a lot of people who aren’t fans of the modern-day world would appreciate the old school still alive.

This city is home to a range of people from a range of backgrounds and is a fusion of European, African and Indigenous contributions, so you can imagine how enriching and fun it would be to visit Cuba.

Final Thoughts

Visiting any of these culturally enriching places around the world would open your eyes to all the wonders and personalities that people have around the world. It’s a chance to break out of your comfort zone and open your mind to so much more.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

How To Travel For Less & Budget To Perfection!

People have long associated travel with expense, deeming it to be a luxury experience reserved only for those with disposable income. And, whilst it can be expensive in some instances, it doesn’t have to be – travel can be easily done on a budget.

With smarter modes of transport, a wider choice of accommodation and better online resources for trips and excursions, it’s easier now than ever to plan and strategically arrange a budget-friendly travel experience. No matter if you’re interested in a city break, a backpacking excursion across the globe or a continent road trip, there are many ways in which you can enjoy your trip, all while on a low budget. With that in mind, let’s take a look at how you can travel for less and budget to perfection.

Budgeting & Finance

This is perhaps the most important aspect of your travel plans. You won’t really know your travel plans, or be able to make reservations, if you don’t have an idea of budgets. With a clear and defined budget, you’ll be able to make more realistic travels plans and you then have a clear and realistic saving goal that you can work towards.

It goes without saying, but you should look to avoid getting into debt or maxing out credit cards to fund your travel plans. As with other big life events, such as weddings or house renovations, lots of people think that taking out a loan can help them to have a better experience, but this isn’t the case.

With proper budgeting, you can save towards your travel plans and have a greater sense of control over what it is you want to do on your trip. If you do take a loan out and find that you’re unable to manage your debt following your trip, it’s always good to speak to a debt advisor to see what options they suggest.

Travel Out Of Season

There are certain times of the year when prices increase quite substantially for travel, usually coinciding with school holidays or during dry seasons for tropical countries, for example. Research the best times to visit your planned destination and look to travel either just before or just after these dates.

This is often referred to as “shoulder season”, where you’ll no doubt still have a great time, but perhaps there are a couple more rainy days, or the weather is a bit cooler. During this time, you’ll often find that flights, travel and hotels are cheaper and the destination is, in general, a bit quieter – a win-win!

Try Local Foods & Cook Yourself!

Enjoying new dishes and trying different foods is one of the best parts about travelling. But, when you’re trying to stick to a budget, you might find that you have to avoid those fancy dinners with expensive cocktails and instead get used to finding delicious foods you can enjoy on a budget. One of the best things to do first is to set a per-person budget a day for food. If you’re not sure how much to set, then this usually works out at around 2 to 2.5 times the cost of your nightly accommodation per person.

If you’re embarking on a longer trip and are looking at accommodation types, see if there is any difference in price to get a place which has a kitchen for you to cook your own meals. You’ll always save more if you can cook yourself and this way, you get to shop at local markets or supermarkets and experience local, fresh produce. Buy pre-packed and multipack on the go foods for breakfast and snacks, and look to make things such as salads, sandwiches or pasta that you can cook and take out with you if you are staying in a location for a couple of days.

Look At Work Exchange Opportunities

If you’re going travelling for an extended period of time and want to make the most of your time experiencing and learning about new cultures, then you could always look into work exchange opportunities. This is where you’ll volunteer somewhere for a few days in exchange for things such as accommodation, food and excursions. As well as saving money, you’ll have once-in-a-lifetime experiences and get the opportunity to make new friends.

If you’re interested in the environment or animals, then there are plenty of animal sanctuaries, farms and eco projects that offer work exchange opportunities. Local schools, NGOs and community projects also offer opportunities in exchange for your free time.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

How To Improve The Conversion Rate Of Your E-Commerce Website

When you’re driving a good amount of traffic to your e-commerce website, whether it’s from brand awareness, SEO, social or anything else, it’s important that you make the most of it by focusing on your conversion rate. When the traffic coming to your website is qualified, it can really transform your business when you put some effort into turning them into customers. So, we’re here with a few simple ways you can make that happen for your e-commerce website and should be a consideration for your ecommerce strategies!

Reduce Clicks To Cart

The first thing you should do is to focus on reducing clicks to cart. The more clicks that a user has to go through to go through a collection page, to choose their item and then get to the checkout, the more time they have to consider the purchase and end up leaving the website. So, if a user lands on the homepage, they should easily be able to navigate to the mega menu and then click through to the category page, scroll and click on a product they’re interested in, add to cart, continue scrolling, perhaps add another product to cart, and then go straight to checkout with various options (that we’ll get on to). With too many different paths or options, a user will get overwhelmed and bounce, so streamline your clicks from the homepage through to the cart to improve your conversion rate.

Provide “You May Also Like” Alternatives

Another good way to improve the conversion rate of your website is to provide “You May Also Like” options on your product pages. If a user gets through to the product page, they’re likely to be interested in the brand, however if that product isn’t quite what they’re looking for, then they could easily bounce off the website. So, you should provide a carousel on the page of “You May Also Like” products that are relatively similar with some variety, to show a wider product offering and to keep the user engaged on the website. For a fashion website, this might be a range of similar mini dresses in a few different colours, or on a construction website, displaying electric chainsaws alongside petrol ones for different options. This small feature could really improve the conversion rate on your website so is definitely worth implementing.

Focus On Payment Methods

Something else that should be a significant focus for your e-commerce website is to offer a wide range of payment methods. If a user gets to checkout and they don’t have their preferred payment method available, this can be enough for them to leave, even if they really like the product. This is particularly the case if the only option is to enter bank details and you’re not registered with any legitimate payment methods. So, you need to have a wide range of payment methods available, including ClearPay, Klarna, PayPal and Apple Pay. This way, you have no barriers to prevent someone from completing the purchase!

Send Abandoned Cart Emails

Lastly, you should send abandoned cart emails, as this quick prompt could be what they need to commit to the purchase. People get distracted for all kinds of reasons when they do really want the item, so the email can be what they need! You could also send a discount code over as well to help push them to make the purchase.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

Spring Fashion Trends To Look Out For In 2024

As fashion weeks and shows around the world have come to an end, we have seen spring/summer 2024 looks walk on the runway from designer fashion brands, and as we all know by now, big house designs trickle through the fashion world from small designers to fast fashion companies, and we begin to see glimpses of it on the streets. That is just one example of what I love about fashion, so you are probably wondering what from these fabulous designers we are expected to see walking in our streets.

Through research and a passion for fashion, we have selected a few of our favourites and trends that we will most definitely be seeing this spring! If you love to hop on and stay with the trends, keep reading because you’ll love what we have in store for you.

Lace Here, There and Everywhere

Of course, we saw glimpses of this last fall but expect to see it in bucket loads this spring, it doesn’t have to be full-blown lace pieces but you will see it on the trim of skirts, sock tights, little lace bow accessories on the hair and bags. Lace will be all over spring 2024 and while this is a texture we do see pop up in and out of trends quite often, we would recommend that you hold onto any classic pieces you get a hold of, as lace is surely going to pop up again after spring 2024.

Pops of Colour

When wearing your all-black fits or all-white and getting ready for the summer days, we are bound to see block-coloured outfits with pops of colour. Especially leaning towards the colour red but you can just have complete fun with this and it’s a simple and effective way to elevate your out that tad more. Whether it’s bold colour sunglasses, a statement bag or some cute sling-back heels, you could add them wherever you please and bring some life into your outfits this spring.

Bangles To Your Elbows

Statement jewellery has always been one of our favourites, but finding out what’s hot and what’s not is tricky with jewellery because everyone suits something different. But you are a maximalist kind of girl, and you are going to love that layering your bangles is going to look so good this spring. Try it even on top of your long-sleeved tops and mix the colours. Get creative with, maybe even some textural materials from plastic, metal and glass. Maybe this could be your way of adding a pop of colour to your outfit.

Mix and Match Prints

Once seen as a sin, now I’m not so sure. If you do it right, it could look so good, but if that’s not for you, then there seem to be a lot of versions of cheetah print emerging in both men’s and women’s streetwear fashion, from baggy jeans, to tank tops and bikinis. So we expect to see a lot of cheetah prints this spring. Add it with some other classic basics to make the cheetah really pop and even add a pop of colour to make it all avant-garde.

Miu Miu Inspirations

Miu Miu has always been a must among women, although the hype behind this Prada’s daughter brand has been crazy and we expect to see a lot of Miu Miu-inspired outfits and accessories. Especially the reading glasses, there seems to be a craze around office attire and Miu Miu representation that has influenced right down to the glasses. Little, tiny mini shorts and bloomers are also expected to be seen in spring 2024!

Final Thoughts

Trends are good in the sense they can introduce you to styles and colours that really suit your soul and compliment your features that’s not to say every trend should be followed but more take them as inspiration and hopefully you find things that you can wear for years to come rather than buying a whole new wardrobe every season.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

3 Ways To Increase Your Income To Meet Your Financial Goals

Everyone’s financial goals are slightly different, whether they’re focusing on paying off debt, saving towards an investment goal, paying for home renovations like a spa inspired bathroom or something completely different. However, one thing that most people have in common is that they want to feel comfortable financially, which is where we come in. We’re here with 3 ways to increase your income to meet your financial goals, and when this is combined with a focus on reducing your outgoings at the same time, you can completely change your finances for the better.

Declutter Your Home and Sell!

One of the most simple things you can do to make some money quickly is to declutter your home and sell your unwanted items. You might think you don’t have anything of value, but you’d be so surprised at what people buy, and small purchases can add up to make quite a big difference. So, go through your home room by room (this can be over a number of weeks or even months in your spare time, trying to do it all in a day will be quite overwhelming) and then decide what you want to get rid of. Then, start posting your items on local marketplaces or websites like Vinted and Depop. It’s worth just putting your items on there as you’ve got nothing to lose and someone might be looking for exactly what you have to offer!

This could be anything from an old set of coasters you forget about and never use, perhaps an unused eyeshadow palette, an old pair of jeans that no longer fit or some accessories you never wear. Kitchenware also tends to do well on local marketplaces as there will be plenty of people moving into their first place and wanting to find things cheap! This takes a bit of time, but you get the double benefit of having a good clear out and making some money. Anything that doesn’t sell after a few months you could take to a charity shop.

Utilize Skills and Become A Tutor

For people who have an existing skill, perhaps you’re very good at maths, play an instrument well or can speak multiple languages, then using spare hours for online tutoring can be great financially. Online tutors tend to make between £15 and £23 an hour depending on what it is they’re tutoring, so even if you do this for 4 hours a week when you have spare time, you could be making an additional £400 a month. This makes a huge difference, whether it’s an extra £400 for you to invest or by making additional debt repayments. If you’ve got the skills there then make the most of them and you can earn a really good amount of money doing something you enjoy.

Consider Investing

If you’re quite financially minded and are interested in the industry and its markets, then you could consider investing. As much as people on social media say it’s something you can start straight away and be good at, in order to have successful investments that are stable and make you good money, you need to do your research. Spend time looking at different investment options and markets, choose something you’re interested in and then get learning. When you have a good understanding of the chosen market, as well as a full awareness of the common investment and broker scams that are out there, you will make safer investments that can help you make money. There are plenty of resources out there to help you learn, and we’d recommend utilising a mixture of different ones, so you can get a well rounded overview of the industry, how it functions and the strategy you’ll choose for investing specifically.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.