This weekend is Small Business Saturday, a day we celebrate the dreamers and the devoted entrepreneurs that make up the fabric of this nation. From the local pizza shop to the corner store, these shops are such bright spots in our communities and now more than ever, they need your help.
I am a small business owner myself. I own Lulu’s boutique in beautiful downtown Mission, Ks.
Lulu’s like so many other small businesses, has felt the pinch these past few months. It has been incredibly difficult and I have cried many tears over my uncertain future. Many of us have had to re-imagine our goals and our entire business models. For me, I went from primarily being a brick and mortar shop to building up a more robust social media presence so I can sell online and ship to my customer. It has been difficult, but small businesses know how to hustle and pivot in unforeseen situations like this, but we still need all of the help we can get from you, our beloved customers!
There are several ways to support small businesses.
First, of course, you can go shop their stores or enjoy their food. Small boutiques and shops have some of the most unique inventory and eats and you are sure to find something that no one else can offer. The items or cuisine offered are curated to fill the need in the community. For instance, as an artist, I know the importance of finding a venue to show my work, so when I opened Lulu’s, I knew I wanted to fill it with items from local artists. Now over 20 artists have a place to sell their work, and in turn,
did you know, small businesses and makers tend to spend their dollars locally! They know the importance of supporting small businesses so they give back to the community ten fold!
During the pandemic, we understand you may not feel comfortable shopping inside, so ask about their shipping or curbside pickup options and if you do choose to go inside, make sure to follow safety protocols and wear your mask.
Also, most small businesses offer gift certificates or gift cards, most of which, you can purchase online or over the phone. This way you can support the business but can wait to redeem your gift card at a future time.
Second, Share, Comment, Like!! Almost all businesses these days have a social media page, so if you cannot afford to shop, show them some love on their social sites!! This may seem trivial, but shares and comments on social media are so important. One, by sharing their page or post you are showing them to more potential customers and by commenting, you are adding to their social media presence, which is huge for small businesses.
Third, and probably most important, shop small before shopping large department stores and chains.
For every department store, there is most certainly a small business counterpart and these small businesses rely on community support. Trust me, the department stores will be fine!
So shop small this Saturday and every other Saturday of the year! You will be helping to support a dream and by allowing these small businesses to thrive, our communities will only grow stronger!!
Also Read- Consignment Shopping 101
Jenny
