Selling out. As an artist, can you be accused of a more heinous breach of integrity? You’re supposed to value your own voice, you’re supposed to have something to say that is so profound and significant that you would never let The Man stifle your creative expression. And yet, there you are, happily accepting a bigger paycheck in exchange for your creative soul.
If you don’t make your living as an artist, it’s easy to maintain this attitude. However, it’s not exactly a fair mindset. While any creative individual should strive to preserve his or her unique vision, sometimes, selling out is understandable, even if it can’t be encouraged.
That’s because. . .
We’ll Do Anything To Do What We Love
Here’s a theory that’s probably accurate: The vast majority of people making a living as an artist – whether they’re actors, musicians, or filmmakers – didn’t truly expect to be living that life. They pursued their dreams passionately, but like the rest of us, they knew that they were merely that: dreams. And dreams don’t come true that often.
As a result, when they do find that they’ve been able to make a living doing what they love, they’ll do whatever is necessary to hold on to that experience. The thought of losing this life after never actually believing you would live it is too much for any of us to bear.
Sometimes, in order to ensure that doesn’t happen, you need to say yes to people who have ideas which conflict with your creative approach. They have the power to keep you working or lock you out. Making them happy may not always be in the best interest of your art, but it will allow you to keep doing the work you love. So long as you are still working, you have the chance to make the art that is important to you. If you’re unwilling to say yes to someone else’s ideas, no one will ever say yes to yours.
You Can Reach A Wider Audience
It’s a frustrating situation, one you know all too well if you’ve ever spent time on a college campus listening to pretentious pseudo-artists rant about the dangers of selling out: The “true artist” claims that their message – which they never seem quite able to articulate – is too important and sacred to be scarred by the interference of those who would encourage them to sell out. The world simply must be allowed to experience their art in its purest form.
Here’s the problem, though: Such artists rarely get the opportunity to share said work with the world, because their refusal to even consider accepting the input of others limits their audience.
If you studied English in college, you may have marveled at the revolutionary ideas of Emerson or Thoreau. Nowadays, we take for granted the fact that such names are familiar to us, but when those two were originally creating their key works, their purely academic perspective kept them from reaching the people who may have most benefited from hearing what they had to say. Mark Twain, on the other hand, firmly believed in writing populist fiction that appealed to the masses and spoke to them in their own language. He also shared wildly controversial points-of-view but he did so by, in his own, intentional way, selling out.
If you’re truly a skilled artist, you may be able to find a way to get your message across while still, for better or for worse, giving in to The Man. As a result, you’ll reach an audience you might not have otherwise.
We’re Only Human
When we criticize those who sell out, we often claim that they’re more interested in money than it making art.
The problem with that argument, though, is that few of us are any better. We are all human beings. And most evolutionary scientists will tell you that the human impulse is to, so long as you’re not harming anyone else (and even, on occasion, when you are, unfortunately), do whatever you can to maximize your wealth. If someone comes along and asks you to modify your creative vision in exchange for a hefty sum of money, you’ll most likely feel the urge to say yes. It’s not a character flaw, it’s a natural response embedded in us, the animal part of our brain telling us that any option which serves to further ensure our survival is the option we must select.
Some people are capable of turning down such offers, but they are the exceptions. Assuming that you belong to such an esteemed category of human being is fairly presumptuous.
We May Benefit
In truth, when an artist sells out, the art usually does suffer as a result. That said, there are instances in which the input of others actually serves to refine a creative work, polishing off the edges, showcasing the strengths, giving us something much more impressive than we would have had otherwise. Selling out doesn’t always involve accepting the fact your work will be of an inferior quality when all is said and done. Sometimes, it simply means that you’re letting someone else’s point-of-view guide you to the best version of your creativity.
That’s often the best way to create the best art.