The fall season means pumpkin patches, apple cider donuts, fluffy scarves, PSLs, and new makeup launches (at least in my opinion). Fall 2021 is kicking off with themed makeup launches left and right. Which is perfect for those festive beauty lovers looking to expand their makeup collection. So, if you’re ready to branch out into the autumn season, here are 17 must-shop fall makeup launches.
1. The Simpsons – Makeup Revolution
This new Halloween Treehouse of Horror collection by Makeup Revolution is the ultimate spooky range. It features three eyeshadow palettes, two face palettes, two gel eyeliners, six lip colors, two lip masks, gel primer, lashes, brushes, a blending sponge, and a makeup bag. These products are for sale through the Makeup Revolution website and Ulta.
Makeup Revolution is a cosmetics company that thrives to meet the motto, #ProgressNotPerfection. The company was founded in 2013 in Kent, England by Adam Minto and Tom Allsworth. Since then, the company has expanded to Ulta and Target and continues to sell unique and fun products for beauty lovers.
2. Corpse Bride – Makeup Revolution
Based on one of my all-time favorite movies, this Corpse Bride-themed collection is perfect for the Halloween season. In this collection, you can find four eyeshadow palettes, three lip colors, a brush set, a hand mirror, and a makeup bag. Shop for products through the Makeup Revolution website.
3. DC – Makeup Revolution
Makeup Revolution kicked off September with a DC-themed makeup collection. Which highlights the characters and stories from the DC comics including Batman, Harley Quinn, The Joker, and Catwoman. Included in the collection are six eyeshadow palettes, three lip colors, two highlighters, mascara, eyeliner, beauty sponges, brushes, two makeup bags, a hand mirror, and lashes.
4. The Matrix – Makeup Revolution
This brand launched this collection within the last few days, which means the products are very new to the market. Following along with The Matrix movie, this collection includes four eyeshadow palettes, four lip colors, three loose pigments, mascara, eyeliner, a cosmetics case and bag, brushes, beauty sponges, and face pads.
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5. Marvel Studios’ Eternal Collection – Urban Decay
Urban Decay brings a new launch to highlight the new Marvel movie, The Eternals, which premieres in early November. The collection includes an eye shadow palette, highlighter, lip color, and eye pencil. Products can be found through Urban Decay’s website, Ulta, Sephora, and Macy’s.
Founded in 1996, Urban Decay was born in London and is now headquartered in Newport Beach, CA. This brand was created by Sandy Lerner and Patricia Holmes when they found a new color when raspberry was mixed with black. After that, Urban Decay was born, and is now one of the most popular prestigious cosmetics brands due to its unique collections and excellent product quality.
6. Sour Patch Kids – Morphe
This collection by Morphe was released in September and brings with it a vibrant, colorful pop to any makeup look. The launch includes an eyeshadow palette, lip color, setting spray, lip scrub, and beauty sponge set. Shop for these products at Ulta and through the Morphe website.
Morphe was created in 2006 in Los Angeles, CA. It was started by siblings Chris and Linda Tawil and has grown tremendously. Not only is the brand sold in many stores, but it has become famous for parenting with iconic makeup artists like James Charles, Jeffree Star, Jaclyn Hill, Bretman Rock, and more. Considering its partnerships with famous beauty influencers, the product prices are very inexpensive but still hold excellent quality.
7. Ashley Strong – Morphe
Beauty influencer Ashley Strong did a collaboration with Morphe that was recently released. Within the collection are an eyeshadow palette, liner palette, and two lip duos. You can find these products at Ulta and on the Morphe website.
8. Aute Cuture Starring Rosalía – MAC
This MAC launch is a collaboration between the company and Spanish singer/songwriter, Rosalía. Products include an eye shadow palette, face palette, five lip colors, and five nail polishes. You can find these products at Mac and Macy’s.
Make-Up Art Cosmetics, also known as MAC, was founded in Toronto, Canada in 1984. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo realized that it was challenging to find makeup that photographed well, so they started making their own products in their kitchens. As popularity grew, their products made it to makeup counters in department stores, where you can still find them. The brand has branched out since then and can also be found at Ulta and Sephora.
9. Orchid Collection – Colourpop
Colourpop has been coming out with new collections just in time for the fall. This collection, the Orchid collection, includes an eyeshadow palette, body powder, six lip colors, and two blushes. These products can be found on the Colourpop website.
Colourpop was created in 2014 by siblings Laura and John Nelson in Los Angeles, CA. The brand has grown in popularity and has even been reviewed by news sources like Glamour, OK!, and Allure. Products are very inexpensive and the brand has created many themed and color-based launches, which makes looking for popular makeup affordable and easy.
10 & 11. Hocus Pocus Gather ‘Round Sisters & Hocus Pocus Coven Crew – Colourpop
Two of the fall’s biggest makeup collections are the Hocus Pocus-themed launches. It was highly anticipated since the launches were announced and makeup lovers were ready to shop as soon as it dropped. Included in the Hocus Pocus Coven Crew collection are an eyeshadow palette, three cream shadows, three lip colors, an eye stamp, a candle, and a hand mirror. Within the Hocus Pocus Gather ‘Round Sisters collection, there are two glitter gels, three sets of fake lashes, three eyeshadow palettes, three gel liners, and two lip sets. You can find these products at Ulta and on the Colourpop website.
12. Doja Cat Collection – BH Cosmetics
This collection is the first collab that Doja Cat has done, which makes it all the more exciting. In this new collection are four eyeshadow palettes, three liquid eyeliners, three lip balms, six lip glosses, three blush trio palettes, three powder highlighters, mascara, brush set, and a hand mirror. The collection is limited edition, so shop now before the products sell out. You can find these products through the BH Cosmetics website and at Ulta.
BH Cosmetics was founded in 2009 by Fred Sadovskiy, Kirill Trachtenberg, and Robert Sefaradi in Los Angeles, CA. This brand focuses on colorful creations and has launched collections with people like singer Iggy Azalea and cosmetic influencer Daisy Marquez.
13. Disney Cinderella Collection – Sigma Beauty
In this collection with Sigma Beauty, the essence of Cinderella is perfectly captured. Included are an eyeshadow palette, blush and highlighter palette, a lip duo, brush set, and makeup bag. Shop these products on the Sigma Beauty website.
This brand, created by couple Dr. Simone Xavier and Rene Xavier Filho, was founded in 2009 – starting with just one brush set. After that, the company branched out into other products such as lip colors, eye shadow palettes, and more.
14. Pricked Artistry Collection – Jeffree Star Cosmetics
Jeffree Star has made himself widely known within the makeup community. He has put forth many launches including this new one – the Pricked Artistry collection. In this collection, you can find an eye shadow palette, three mascaras, 12 lip colors, three lip scrubs, two highlighters, and three hand mirrors. These products are sold on the Jeffree Star Cosmetics website.
Makeup artist and YouTuber Jeffree Star launched Jeffree Star Cosmetics in 2014 with just three liquid lip colors. Star was previously a singer but quit that to become a full-time makeup creator and guru. He has many collections out including Blood Sugar, Pink Religion, Blue Blood, Jawbreaker, Androgyny, and more.
15. Hasbro Game Night – HipDot
Earlier in September, HipDot released a unique-themed mini collection. Included are three eyeshadow palettes centered around monopoly, a ouija board, and play-doh. You can find some of these products at Ulta and all on the Hipdot website.
HipDot was created by Jeff Sellinger and Mo Winter as an e-commerce site for cruelty fashion and beauty brands. It was then relaunched as HipDot Studios with Samantha Lin as a co-founder and is used as a platform for influencers to create their own brands using the HipDot namesake.
16. Addams Family – HipDot
The Addams Family is one of the most recognizable spooky season things. Between the oldies TV show and movies, the new remakes, and iconic music, the Addams family shows the quirkiness that is everything creepy. Included in this new collection are three lip colors, an eye shadow palette, and a pin. Shop this collection on the HipDot website.
17. Nightmare on Elm Street – Kylie Cosmetics
Kylie Jenner is releasing a Freddy Kreuger-based makeup launch that will be released in just a few days, which closely follows the launch of Kylie Swim and Kylie Baby. This collection includes an eye shadow palette, lip colors, and more. These products will be available on the Kylie Cosmetics website.
Kylie Jenner launched Kylie Cosmetics in 2014 and started selling Kylie Lip Kits in 2015. Jenner has collaborated with those close to her and has created themed collections along the way. Some of these include the 24K Birthday collection that came out for her 24th birthday, the Wilds Things Leopard Collection, the Summer 2020 Sailor Collection, and more.
Makeup lovers, fall lovers, holiday lovers, really anyone at all: check out these themed fall launches that will bring the festivities into the season.
About the Author
Emmie Pombo is a latte and tattoo-loving Tennessean who specializes in mental health and beauty writing. She holds a degree in Journalism and a certification in Makeup Artistry and Airbrushing. Follow her on Instagram, Facebook, and Twitter.