As a makeup artist, collection launches are like Christmas – especially if it’s a brand you know and love. e.l.f. quickly became a favorite when I used their products in makeup school and I always have at least one piece of makeup from that brand in my daily collection. What makes the brand so great? Amazing quality products, fantastic prices, and an insane range of items. Their products are vegan and cruelty free. And they are all free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone as well as sulfate free.
So, what’s with the Jelly Pop collection?
Jelly shoes, jelly bracelets, glossy lips… Just a few of the things that made the 90s era so iconic. What e.l.f. did was take that jelly vibe and turn it into a makeup collection. Sure, you can find a gloss from just about any wide-ranged makeup brand, but e.l.f. brings the true jelly pop vibe with more than just one standout product. Not to mention everything is watermelon inspired.
What exactly is in the collection?
e.l.f. does a fantastic job of keeping this fairly small collection stocked with a wide range of products. For example, the collection includes a cleanser, moisturizer, face mask, lip gloss, lip mask, highlighter, blush, and eye gloss. Considering the collection isn’t large, to begin with, it’s impressive that the brand was still able to offer just about all the basics.
The big reveal – which products are MUA approved?
As someone who struggles with sensitive and acne-prone skin, I didn’t want to dive into their skincare products because I didn’t want them to cause breakouts. For someone who doesn’t struggle with that, I recommend getting some of those products and giving them a whirl. However, I did grab the lip mask and one of the lip glosses.
Let me tell you… I was in watermelon heaven.
The lip mask is thick like petroleum jelly, but it’s lightly tinted red and smells like a watermelon jolly rancher – I even picked some up for comparison. It’s not supposed to be used as often as chapstick since it is thicker but applied every few hours to keep lips nourished. When it comes to the gloss… I went from being a matte girl to now feeding a growing gloss obsession.
Now, back to what makes e.l.f. so great.
e.l.f. has had its fair share of amazing makeup collection launches – the Chipotle collab, Jen Atkin collab, and Mint Melt collection to name a few. And each time one is released, it is met with the same enthusiasm as every other launch. Why? Because users love the quality and price of e.l.f.’s products.
The bottom line: if you have an Urban Decay heart but a drug store bank account, e.l.f. is the perfect brand to shop.
If you’re interested and/or want to try the collection out for yourself, look on the e.l.f. website, in Ulta, or search online to see what other stores may be carrying the collection. Amazon has a cute trial size to test out. You can check in out here
About The Author
Emmie Pombo is a latte and tattoo-loving Tennessean who specializes in mental health and beauty writing. She holds a degree in Journalism and a certification in Makeup Artistry and Airbrushing. Follow her on Instagram, Facebook, and Twitter.
