With the advancement in technology, the days of cleansing, toning, and moisturizing are long gone. Estée Lauder, Procter & Gamble, and L’Oréal, among the world’s leading beauty corporations, are all adopting the fastest growing technologies and innovations, from augmented reality to providing clients with a more tailor-made personalized approach to beauty, to artificial intelligence. Companies are leveraging new types of developing technology to tailor services and products to keep clients interested in a fiercely competitive environment.
Below, we have mentioned some of the technology trends that have shaped the beauty world.
Try-on Makeup Virtually
Augmented reality (AR) is a technique used by many beauty firms to improve the experience as we do more of our shopping online. These artificial replacements are becoming increasingly realistic thanks to advancements in face tracking and picture recognition technology. Take, for example, Sephora’s Virtual Artist, which allows clients to digitally try on multitudes of eyeshadow and lipstick colors either at store kiosks or using their smartphones.
The software works by taking real-time measurements of your eyes and lips, then studying those individual feature points to determine where the cosmetics should be applied. It can also digitally guide you with make-up tutorials and also matches color shades to your skin tone.
Personalization
L’Oreal subsidiary Lancome has developed Le Teint Particulier, which is a custom-made makeup machine that uses artificial intelligence to identify the perfect match for your complexion. Lancome’s advisors use a portable colorimeter, a form of computer scanner, to determine your facial skin tone. The data is then fed into a computer, which selects from 20,000 various shades using a proprietary algorithm. In the end, the computer’s results are transferred to a device in the store that prepares the foundation for you. Personalized cosmetics are in high demand, according to many researchers. Almost 50 % of consumers prefer the thought of cosmetic products that are tailored to them specifically, and they also believe that these products deliver superior results.
Salon-Standard Treatments, at Home
Makeup Printer
With the advancement in technology, there might come a time in few years when robots will apply our make-up for us. However, there are still certain devices that are used for applying makeup; for instance, Proctor and Gamble’s Opte wand is one such machine. It is a makeup printer that was presented at the 2009 Las Vegas Consumer Electronics Show. The device scans the skin of the client and applies very small quantities of makeup to cover blood vessels, age spots that have burst, and other imperfections. The tiny built-in camera in it captures 200 frames per second, which is then analyzed by a microprocessor to distinguish between dark and light areas. The foundation is then applied to your skin using a micro printer.
The Élever would help influencers and businesses to sell makeup looks directly to customers by combining Al-powered image analysis, facial recognition technology, and 3D printing.
The Reinvention of Customer Service
In the beauty industry, technology has become quite noticeable in terms of client interaction and service. Skincare diagnostic techniques, ranging from diagnostic apps, YouTube videos, and DNA testing to skin analysis, are all improving the online and in-store experience of consumers, hence influencing buying decisions. Diagnostic tools have undergone a technological transformation and are now available as in-store gadgets, apps, or online surveys. The demand for Consumers to personalize their face care is higher as compared to any other area.
You can also do professional skincare analysis using digital apps at home such as:
YSL, a popular fashion house, even used Google Glass, despite its limited lifespan, to produce videos demonstrating how its make-up artists utilize its products, boosting the customers and engagement of the brand.
Enhancing The Medical Cosmetics Experience
Technology in the beauty world has reached beyond the makeup counters. Medical Spas offering services like plastic surgery, minor facelifts, hair transplants, and other cosmetic procedures are also benefiting drastically from improvements in beauty technology. Cosmetic surgery is more common than you may think, with small procedures becoming a normal routine for some beauty experts. Cosmetic surgeries are even growing in popularity among men.
The technological advances made by the cosmetic medical industry have transformed the way medical spas are run and the level of service they are able to offer. Medical spa software has made it easier than ever to run an efficient and luxurious medical spa while keeping client information secured and all processes HIPPA compliant. Luxury cosmetic procedures are more accessible than ever and can do wonders to help you reach your beauty goals and maintain your perfect features.
Conclusion
In a highly competitive environment, beauty businesses are employing everything from augmented reality (AR) to artificial intelligence (AI) to keep their consumers interested. As consumers become more aware of the latest advancements and the latest ways firms promote their products, technological advances will help propel the market forward.