Graphic design is something that businesses and individuals hyperfocus on when it comes to their audience. In all fairness, they have good reason to as their target audience is the whole premise of their brand. That being said, there will be times when there are certain services or products that reach out to everyone, that don’t share similar interests and therefore, you would need to create a graphic that appeals to all. At the end of the day, there will be certain campaigns from time to time that reach a bigger audience, which is a great use of social media and digital marketing that can help make a brand stand out.
There are a few things to consider when designing graphics and if you think a campaign is going to reach out to an audience that has various types of interests, you probably should.
When Should You Design Graphics For Different Audiences
When is the best time to design graphics where you reach multiple audiences? That is the golden question. However, if you work on your own, that is for you to decide but, if you are working for a client and doing the design on their behalf, it is best to wait until they tell you to target multiple audiences.
Best Practices For Reaching Multiple Audiences
So if you are looking to reach multiple audiences, there are a few things to consider to help you achieve your campaign goals. Let’s take a look at how you can achieve reaching out to multiple audiences.
High-Level Informative and Visual Creatives
When you are designing your graphics, you need to remember that the audience reads from the top to the bottom of the graphic. So, this means that it would be best to get your more informative message in the top third of the graphic. This is what will capture the attention of your audience so this is essential.
If you are going to be using images, make sure to use these at the bottom half of the page. These images will capture the attention initially of your advertisement so they will then begin reading your graphic. If this graphic is an advertisement and mentions a discount for an upcoming release, make sure this is within the first third of the page with your image below it.
Use Psychological Marketing Tactics
Psychological marketing tactics are something else that should be considered, especially when you are reaching out to multiple audiences with your graphic. Now, there are a number of psychological tactics that you can consider when you are designing your graphics so let’s take a look at some of the best.
Utilise Elements That Will Grab The Audience’s Attention
Using multiple elements within the graphic designs is something else that you can use to capture multiple audiences. That being said, you can’t reach out to everyone so using different elements will help you reach out to as many as possible. To do this, consider using different text fonts, emojis and even basic symbols. Both symbols and emojis have proven to increase the engagement rate with audiences.
Considerations Before You Share Your Design With The Rest of The World
Creating graphics is a talent and something that everyone should learn, especially because they are so in demand. Every business will need graphics designed for their advertisements and a skill that not everybody knows how to do it. That being said, there are many tutorials and online courses that can help you learn how to use these tools.
When designing graphics, you need to ensure you are reaching the right audience and most people, will view these graphics with their mobile devices. In fact, mobile devices are responsible for around 92% of internet traffic. It is something that a web development agency in Manchester will ensure when they are designing graphics for a website, considering the number of mobile users.