How Cross-Cultural Communication Drives Workplace Success


Cross-сultural сommunication is the interaction between representatives of different peoples, including verbal and non-verbal aspects of communication. In the modern world, to face the need for intercultural exchange, it is often not necessary to leave the home country. Today, economic globalization has led to many companies having their branches in various countries and, accordingly, recruiting staff around the world. Almost all companies have foreign partners, and often engineers have to consult or carry out joint projects with foreign colleagues.


Why study intercultural communication?

A multifaceted cultural businessman knows how to find a common language with representatives of different races, age categories, sexes, social conditions, and lifestyles. He can successfully motivate them and conduct business in a culturally heterogeneous environment, taking into account other countries’ characteristics, including their national and cultural aspects.  Let’s take for example you want to expand your company in China and with the services of a China company register firm you want to establish your company there. In order to become a multicultural businessman there, you will need to build relationships with representatives of a wide variety of cultures. This intercultural communication skill is also essential because large organizations often hire people with work experience abroad for leadership positions.

Suppose a businessman can develop a sense of culture. In that case, he will understand some of the nuances in the tradition that will help him build closer relationships with people who have cultural roots different from his own. Developing a sense of culture takes time, as does developing intuition. You will need to combine your own experience and long-term observations. A businessman who has a keen understanding and awareness of culture develops an excellent ability to lead the most diverse groups of people necessary for a business. After all, the more people with different opinions and experiences, the better it is for your company. Knowing various cultures, mastering intercultural communication, a businessman, thereby, raises his authority in the eyes of his subordinates.


Don’t neglect professional services

Everyone benefits from using professional services to translate materials for your expatriate employees. You should consider working with a translation services company for guaranteed results. Do all this without considering intercultural differences; you can create conflict situations when all employees must work on a common cause to provide business with products and services during demand. It would be a good idea for representatives of other countries who work for your company to translate vital documents into their native language. With all the knowledge of the English language and the ability to speak and read in English, it would be much more convenient and pleasant for labor migrants to receive critical information in their native language.

The issue of translating documents into their native language also applies to foreign companies that have localized their production on the territory of an English-speaking country. Of course, it is convenient for them to have staff who speak, read and write in English. Still, it is not difficult for them to make several important documents and instructions in their native language to facilitate the employees’ work in these companies. Doing so would be one of the signs that multicultural people in business and executives run companies. Many such examples show that intercultural communication is very important in modern business.


An example of successful intercultural communication

At one time, Germany was well prepared to receive the Turks and integrate them into its business. The Germans learned to write instructions and rules and “draw” them in icons, signs, and comics that did not require knowledge of the German language. It was not easy to do this, but as pedantic, consistent, and hardworking managers, the Germans achieved success when they got down to business.

The United States of America is also an unsurpassed master of intercultural communication, from where a similar term came to culture and management. The country has also been and will be multicultural, multicultural, multinational, thus making significant progress due to the synergy from different approaches to solve its problems in business. Coworking spaces are also on the rise right now especially because it enables people of different work positions and backgrounds to work together.



The leader must be prepared to perceive the differences that arise to communicate with representatives of a different culture successfully. If there is a need to develop business abroad or attract foreigners to work in industry, there is a need to communicate with representatives of other cultures and nationalities. Intercultural communication is of great practical importance for business. Its knowledge and understanding help a business person to start a successful business with foreigners.

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About The Author

Freya is a Math teacher, Yoga enthusiast, and a beloved mother of three lovely daughters. She is always looking for ways to grow and help others around her thrive through self-learning, meditation, and physical fitness. When she is not teaching or spending time with her family, Freya regularly writes on topics related to self-improvement and women empowerment.