A customer-centric approach is a correct way to differentiate oneself in front of the target audience. However establishing your business is analyzing feedback that is essential to understand the customers’ viewpoints regarding their expectations, needs and wants. In light of this, social media platforms, especially Instagram, are an excellent way to receive customer feedback and generate opinions within online communities.
Encourage Followers for Feedback
It is essential to show that you care about your customers. So it is important to learn their thoughts and experiences. Because it creates a sense of trust and reliability for the users. Whether it is positive or negative feedback, seeking reviews is vital for the betterment of your brand. To encourage your followers to provide feedback, one needs to inspire their followers.
Since digital communication gets more and more popular, one can opt for the Instagram channel for customer service and feedback monitoring. Many brands have their business applications, through which one can give feedback. However, most users are not likely to download a special app-only to provide feedback. Integrating Instagram for customer service increases customer satisfaction and encourages followers to share feedback. There are several features that Instagram offers, such as stories, posts, and polls, can receive customer feedback. Established customers encourage followers to share the necessary feedback to improve their product or service offerings continually.
A marketer should keep in mind that a customer expects value from their brands. When you listen to your customers on Instagram, you provide them another reason to trust you. And in return, they might even give you clues and share their thoughts on making your offerings and business better. Another aspect of creating value is to have a top-notch Instagram profile with a high number of followers and a surged number of likes for your posts. You can buy likes for IG by pairing up with such service providers who provide you with ample likes for your posts.
Ask Them Questions Regarding Your Offering
When it comes to customer feedback, it is best not to complicate it. The simplest way to understand the customer is to ask them directly about your product or service offerings. If you play up to their motivation, you are sure to get vital customer insights and free data.
Maslow’s hierarchy of needs reflects on people having specific needs. Belongingness pushes human behavior to a new extent and is a part of social conditions. Customers usually want businesses to make them a part of something essential. When you ask them questions about your product, they feel valued and give you the necessary insights. Even when you are building a new product or improving an existing one, you can ask your customers about their perspective regarding your product.
Establish a personal connection with new customers by encouraging them to share their experiences on Instagram. It permits people to express their thoughts without getting discouraged by the brand or other followers.
Sponsor a Giveaway
Contests can help brands to achieve their goals in a better and faster way. Integrating Instagram will only increase the odds of getting a high level of feedback and engagement. You can give your viewers free products, and they will willingly fill out your surveys. You can boost your creativity here and ask followers to share their insightful thoughts about a particular product as a mandatory participation requirement.
In case you do not have an army of loyal followers, you can opt for referral Instagram marketing that can create a buzz about your contest and attract many participants. Such a step will help you in gaining more target audience and followers. Moreover, when you pair with niche Instagram influencers operating in your field, you have a higher potential to reach your target audience. You can even enter an established community of followers who can share their thoughts with you to create an effective Instagram giveaway campaign.
You can ask an open-ended question to let you understand the participants’ imagination. The many creative answers will help your business to understand the customers’ solutions better.
Organize Question and Answer Sessions
Customers usually have many questions about the product viability, working, guarantee, and other factors. Even if you have a high-end product, your current customers and potential ones may have many questions. It is best to ease the worried customers’ minds by hosting a question and answer live session.
Make sure you provide the time of the live session available prior. Live sessions mostly develop a sense of urgency that pushes the user towards brand engagement. Since some might get afraid to miss any important update, they will most likely join your session to gain vital insights. When you go live to answer questions, one can create a sense of inclusivity that inspires the followers to share their opinions. For brands, they receive a valuable consumer opinion.
Instagram successfully connects people with brands. Social shopping is growing incredibly, and more people share their experiences and seek other reviews to make the correct purchase decision. Marketers should pay attention to the friendly advice that customers offer. You can generate a lot of customer data without being pushy.
You can read the followers’ comments and extract valuable insights. Instagram comments are an essential element of the business and consumer relationship. Writing a social media comment is one of the quickest ways to share thoughts with the company. The more comments you receive, the more insights you will get. For encouraging the users to leave comments, you need to interact more with followers as most brands respond to comments in a short timeframe.
Monitor the Brand Mentions
Many customers do not follow the brands on Instagram, yet post reviews about it on their stories. However, it becomes difficult to monitor results without the user tagging the brand in their posts. Therefore, search for overall brand mentions on Instagram. Moreover, unhappy customers most likely complain about their experience on the personal profiles.
Bombarding your customers with surveys will only drive them away. Therefore, carefully contemplating the ways to receive feedback positively from your customers is essential.