The best way to gain followers for your apparel business on Instagram is by grabbing the attention of your target audience. Instagram boasts of numerous effective tools that could be used effectively to boost your apparel brand. You must be fully aware of the fact that Instagram is the leading social media channel for promoting and successfully marketing fashion houses, clothing labels, and apparel brands.
The photo-oriented visually-focused Instagram acts practically as a digital catwalk particularly because of two novel features that have made Instagram the best destination primarily for mobile users to go shopping some of the latest designs from their hot favorite labels. We are referring to features such as Story Swipe Ups that at once send users to straightaway a sales page. Moreover, the ability to go about tagging prices in all your Instagram posts directly is another unique feature that makes Instagram phenomenally popular as a platform for promoting and marketing apparel businesses and clothing brands. Instagram should not be treated merely as a glorified marketplace online; it could prove to be helpful in creating a community for various clothing business and brands. Instagram ensures that clothing businesses are able to establish and fortify real and solid connections with all their followers.
As per Cosmopolitan Magazine you must be used to shopping from the same clothing or apparel websites again and again but the great thing about Instagram is the fact that there are a plethora of fashion labels present on this versatile platform for exploring and helping you broaden your style horizon.
Here are some innovative and super-effective ways of how clothing or apparel businesses could leverage a powerful platform such as Instagram for driving sales and sharing all their marketing messages.
Make the Most of User-Generated Content
We are almost certainly at the moment in the Anthropocene that will go down in history as the Selfie Age. An incredible 87% of Millennials and almost 70% of all adults upload selfies to social media. People have also expressed excitement at the prospect of sharing pictures of themselves rocking a brand new outfit or accessory too. This is absolute gold for brand marketers in the apparel industry because you can tap into a potentially huge pool of user-generated content by asking your customers to post pictures in your clothes. If you can provide them incentives that they are actually interested in, ranging from broadcasting their content to all your followers or offering discounts and coupons for the same, you could unlock a whole wealth of engagement and conversions. Market trends indicate that UGC if used well can boost conversions as much as 5 times and boost real Instagram likes.
Partner Up with Influencers
Influencer-generated content rests one tier above user-generated content. These are popular industry figures, entertainers and trendsetters who have tremendous following and clout online. Companies are increasingly bringing them on board to promote their products and services. Huge clothing brands like H&M and Zara have employed this to great success, and you can too. Whether you offer free merchandise or monetary incentives, getting influencers on board opens up their significant follower-base to your messaging and also conveys a very favorable image of your company and clothes to them.
Give Consumers a Look at Your Brand Identity
Instagram started off as and still is a storytelling tool at heart. You will find that the brands who have found tremendous success with marketing on Instagram have done so not by posting haphazard photos and videos of their products, but crafting stories that are worth telling, that viewers want to listen to. You must seek to build a narrative that strongly establishes your brand identity and is well-received by your potential audience. If you have something you believe in strongly, incorporate it into your messaging. Otherwise, find a niche that suits you and tell a story to people who care about it. Seek to impress, inspire, and innovate with your storytelling, and you will find engagement and conversions coming your way with great ease.
A Peek behind the Curtain
Once you have people hooked to your brand identity and content, you can give them a peek backstage, at the day to day operations of your company. They should know that once the shiny surface has been stripped away, what remains is still a robust operation that cares about delivering quality products to people who care and making the world a better place in whatever way they can. These intimate behind-the-scenes videos, be it at your factories, stores, or exclusive events, makes the connection you share with your community that much deeper and endears yourself to them like nothing else ever has.
Utilize Unique Features of Instagram
Your apparel business could make the most of innovative Instagram features. We know that Instagram has introduced a host of novel features during the course of the last few years and that may include the phenomenally-popular Instagram Stories feature that allows users to go about sharing in-the-moment pictures of their lives and these vanish after 24 hours. However, for clothing businesses, the fun don’t cease right here.
Apparel brands having more than 10,000 followers can unlock the amazing Instagram feature called the “Swipe Up” feature that implies that users who all are watching their particular story could just swipe the screen. They would at once, be directed to a related sales page directly. This effectively aligns with the current culture “see it, and want it right now” and it implies that brands could consider tapping into the element of instant gratification craved by modern consumers or shopaholics. Moreover, Instagram Stories and even its Swipe Up feature are just the most effective way of introducing your new releases and new clothing lines, promoting events, boosting sales and conversions directly from your apparel business’s Instagram profile. Moreover, the Story Highlights seems to be a popular feature that allows users to effectively group together the same type of Stories. The users are now able to keep Stories even for over 24 hours and focus on creating content blocks that help all new followers to get effectively oriented.
Instagram is the go-to social media platform for all businesses especially fashion and apparel businesses. You must necessarily follow the above-discussed steps for transforming your Instagram account for your apparel business into truly a powerhouse.
Author Bio –
Ariya Stark is a leading blog writer and content marketing professional with thousands of Like4Like for her postings.