The fashion industry is one of the many industries that have fallen prey to the Covid-19 pandemic impacts. Its effort of coping significantly with the new normal is notable! With the help of recent trends and paradigms, the industry of glamour and allure is trying its best to hit back the stage with a bang once again. A lot of the new trends have snatched the attention of fashion lovers and enthusiasts.
As per surveys, garment or fashion accessory consumers’ choices are becoming more practical, comfortable, and affordable. As the situation demands, the global fashion industry is also easing things up for consumers as much as possible with a redefined setting. Here are some of the emerging Fashion Industry trends!
1. Growth in the Market of Innovative Handbags
2021 has significantly redefined the needs and demands of people, and there is no doubt about that! At this time, traveling is the foremost thing people are avoiding. As odd as it sounds, this factor has impacted the tourism industry and also the fashion industry.
With the severe limitations in touring and traveling, the demand for luggage accessories has gone down greatly. Accessories like baggies, backpacks, and kits are no more meeting their expected sales graph this year like the other years.
But on the other hand, the global handbag market is on the rise. This is because the customer references have changed. To quench their shopping thirst, customers are focusing on alternate shopping options. The segment of fashionable accessories like trendy purses, sling bags, clutches, and handbags is mainly millennial-driven.
Hence, currently, there is no shortage of shoppers regarding luxury options like the exclusively crafted big bag Muriel Lala berlin! It is why a large percentage of key players are expanding their products to a more matching taste of the 2021 consumer populace.
Accepting Covid-19 as the New Normal
Today’s pandemic-stricken times have left us no choice other than to accept its dynamics. It has affected almost every aspect of human lives. Evaluate the industrial dynamics along with the dynamics of the fashion market. From economy, travel, trade, to customer behavior, everything is influenced and reshaped once again!
3. Antiviral Garments
Back in the days, antiviral or antibacterial clothing was just an add-on to the qualities of garments. Opined by the renowned Swedish sleepwear brand, Dagsmejan, this feature must become compulsory in the pandemic age. This type of fabric has existed and survived in the fashion market for quite a long time.
Often, sportspersons, patients with derma issues, or consumers with specified hygiene use these types of garments. It is not a surprise. Customers repeatedly stated that the colors of antibacterial fabrics faded out at times earlier than the usual fabrics. This was not the case with all the brands producing antiviral garments.
4. Digitizing Of Small to Medium-Scaled Fashion Ventures
Digital adoption has started to soar in the age of Covid-19. Several brands are eventually expanding their business online. Simultaneously, the giant fashion brands are already a part of the advanced digital sphere, and the medium to small-scaled fashion brands is also making an effort. It is because consumers of all ages, demographic locations, and generations choose to embrace shopping online.
Customer service video-chats, live streaming, online campaigns, and social shopping are examples of the current innovations. As per analysis, about 71% of the fashion brands today assume their ventures to expand by about 20% in and onwards 2021. The industry is now focusing on implementing conventional and digital methods to boost sales, customer traffic, and engagement.
5. Justified Treatment for Employees
Amidst the rush and excitement of getting a new attire or accessory, we often fail to notice how much pressurized the garment workers get. This might not be the case everywhere, but many loyal customers of brands have noticed specific negligence towards low-wage employees. These aspects have become unacceptable in the modern industry of fashion.
Moreover, sales assistants and low-paid workers became vulnerable to such issues even more during the times of Covid-19. Campaigns were crucial to putting an end to employee injustice in the fashion industry. Also, about 66% of the customers said they should consider brands more that treat their employees respectfully and fairly.
6. Revolution in Overall Fashion Dynamics
As we can see, significant evolutions are taking over several aspects of the fashion industry today. This is making people bound to adopt new and more flexible ways to reach their goals.
New industrial models are emerging to drive performance in businesses. Companies are now investing in re skilling talents, refining lends of on-premises and remote workers, inducing a sense of shared purpose in work culture are some of the examples. A considerable chunk of brands expects a hybrid and more advanced business model as a part of the future fashion market.
The Bottom Line
The times of crisis have brought innovative fashion market trends into the limelight even more. There is the sheer need to attain high productivity. Also, build strategic ways to accomplish them with ultimate safety and convenience. Hence, all segments of the fashion market, as a whole, are working and propelling towards a progressive eon. The trends, as mentioned earlier, were some of the blazing instances of how the fashion market will roll in the next consecutive years!