Why 2020 is the Year of Skincare
2020 is the year of skincare. The stress of everyday life, coupled with the current state of the environment, makes it extremely hard to achieve smooth, plump and healthy skin. Luckily, with the help of various skincare trends, getting soft and healthy skin shouldn’t be too hard. To help you out here are some skincare trends that will make 2020 the year of skincare:
In an Elite Daily article, Marnie Nussbaum mentioned that the biggest skincare trend this year would be minimalist, multitasking skincare. Products that offer the same benefit as a 10-step skincare routine will gain popularity this year. With how hectic life is, more and more people will go for quick-fix skincare products that have multiple functions. This truly is the year of skincare.
With how polluted the environment is nowadays, anti-pollution skincare is no longer a marketing scheme, but a must. Last year, Liberty London saw a 57 percent increase in purchases of pollution battling-products. This is the year of skincare. As most brands will continue to launch skincare products that will focus on combatting the negative effects of pollution on our skin.
In 2020, the demand for sustainable skincare products will continue to rise. While packaging became a big part of the conversation last year, the talk will now focus on the sustainability of the products themselves according to Allure. Consumers are expected to seek out fully recyclable alternatives to traditional products that are extremely harmful to the environment.