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5 Ways to Take Your Small Business Marketing to the Next Level

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Marketing Steps

If you’re not currently doing any marketing for your business (or as a freelancer), or you’re ready to improve the way you’re doing things in this arena, take a look at these 5 ways to take your marketing to the next level:

 

Develop a strong strategy

When I first started as the head of marketing for a multi-million dollar manufacturing company, one of the first things I noticed was a flaw in their marketing strategy: they didn’t have one. They put out various advertisements focusing on their products, but didn’t approach this in a strategic manner. When I came on board, I asked them to shift from a product focus to an experience focus. Instead of creating ads showing only the products, I worked closely with the Creative Director to develop ads that showed the memories their audience was going to have when they used the products. Sure enough, the company saw an immediate increase in sales.

When you’re implementing any kind of marketing, you want to make sure you’re thinking in both the short and long term, highlighting your competitive advantages, and targeting your audience in the place where they’re at, instead of the place where you think they should be (think stopping print ads if they’re not reading any magazines, etc). When you put all these factors together, combine them with marketing and editorial calendars, and a great visual story, you’ll notice an immediate boost in your marketing results.


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