Don’t go it alone
Affiliate marketing can sometimes be seen in a negative light, but taking advantage of these types of opportunities will not only increase your audience (because you have access to theirs in addition to your own), but it will also positively impact your thought leadership. Plus, you’ll see a reduction in costs to produce content. Don’t be afraid to tag other businesses in your social posts when relevant, and you’ll instantly see how building these types of partnerships benefits you.
Be flexible
There’s only so much planning you can do in the marketing world, so make sure you remain flexible with your strategies. Take advantage of the ability to capitalize on viral trends (think ice bucket challenge, etc.) and other opportunities that come your way that might not be in the plan. Respond quickly to comments and shares on your social pages, be ready with extra content that you might need to publish, and say yes to short-notice networking opportunities. I promise, your marketing will thank you.