Your customers are the bloodline of your business. A continuous flow of new customers enables you to expand your business and turn your vision into reality. But creating a healthy client list can be an arduous task. Fortunately, this guide will share 7 excellent ways to continuously attract new customers and build a healthy client list for your business.
1. Provide New Customers with Introductory Discounts and Gifts
Consumers are constantly searching for value and deals these days. Attract them to your business by giving them introductory discounts or promotions like buy 2-get-1-free. Deals like these can lure new clients who have been planning to buy products or services from you but required an enticement to adjust their shopping habits. You can then check what they bought and the kind of promotions they chose so you can craft future marketing messages that resonate with them to turn them into return clients.
2. Seek Referrals
Once you convert first-time buyers into return customers, make that work to your advantage by seeking referrals from them. Your existing customer base can be one of your greatest sources of new clients. But don’t just sit and hope your satisfied customers will recommend your business to their family, friends, and co-workers. Instead, be proactive and put a well-organized strategy in place to actively seek referrals from happy customers. Integrate activities that have the potential for generating referrals into your sales process. For instance, you can confirm from your customer if they’re satisfied with their purchases through a follow-up email, and then send another email to seek referrals.
3. Practice Direct Response Marketing Strategies
The best way to reach out and leave a lasting impact on customers is to employ strategies to motivate them to perform a certain action like subscribe to your email list or ask for additional information. Craft messages tailored to your target market. Learn extensively regarding direct response marketing strategies because they’ll equip you with relevant skills for identifying and focusing on valuable results. Create convincing messages that clearly show your target audience what they’ll be missing by not choosing you. Show them you know their needs and you can satisfy them quickly and cheaply.
4. Optimize Your Website
New customers and B2B buyers locate new businesses mainly through an online search. This means your website must appear at the top of the search results of leading search engines so consumers can find you easily. Evaluate your search engine marketing and SEO strategies, and make adjustments accordingly. Also, ensure your website is accessible across all devices, from desktop to mobile devices. Invest in your website design and load speed to avoid losing your customers to competitors. If you’re expanding your business internationally, work with professional marketers who understand the culture and speak the language of your target market to help with your website design and creation of local content. A good global PEO provider, such as NH Global Partners, can help you hire such professionals.
5. Invest in Online Advertising
More people nowadays turn to the Internet for information. More people spend more time on YouTube than they spend watching television. With more people spending more time online, it’s wise to invest in online advertising There are many types of online advertising, but Google’s Adwords program is the most affordable and popular. With an investment of as little as $10 to $20 a day, you can lure thousands of prospective clients to purchase your products or services.
6. Make Use of Online Ratings and Review Websites
Both B2C and B2B consumers often check out online ratings and review websites before buying from new businesses. So always keep an eye on these websites and provide appropriate responses to any complaints. Take advantage of positive reviews by adding them to your website. Encourage consumers to leave reviews on your online store. Social proof is an influential tool and can help you drive new customers to your business, especially if they see other satisfied customers sharing their positive experiences.
7. Network and Build Connections
The best way to increase brand awareness is by meeting new people, telling them about your business, and what it deals with. Trade associations, networking companies, and local chambers of commerce can be your best source of networking opportunities. Virtual events and meetings can also be great platforms for meeting new people and building strong networks, especially in this age of COVID-19. Focus on how you can help others instead of what you can benefit from them. Even your employees can help you with networking. Spare a few hours from their work schedules for them to actively look for potential customers. If you’re trying to venture into the international market, a competent global PEO service will help you build a great global team that will seek out international clients for you.
It takes time and effort to attract new customers to your business. Providing discounts and gifts, soliciting referrals, networking, embracing direct response marketing practices, and optimizing your website are all excellent ways to lure more customers into your business. Put these strategies into action and build an expanded customer base starting today.