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Ecommerce Strategies Your Business Should Start Using Today

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Generating trillions of dollars in sales every year, e-commerce is one of the rapidly growing industries in the world. The industry is expected to register a 14.7 percent compound annual growth rate (CAGR) between 2020 and 2027. So whether you’re just starting out or you have already built a huge customer base, you should implement the right e-commerce strategies to help you make the most out of the many profitable opportunities that the industry has to offer. Let’s now look at 5 e-commerce strategies your business should start using today.

 

1.     Choose the Right Ecommerce Platform

The first step to launching an e-commerce store is selecting the right e-commerce platform. And when you perform a simple Google search, you will discover that WooCommerce and Shopify are the most popular and widely used e-commerce platforms in the world. The two platforms have some similarities, but there are many differences between them. The right platform for your store will boil down to your preference and the kind of products you’re intending to sell.

WooCommerce offers greater flexibility and control than Shopify, making it a perfect choice if you’re planning to sell complex products with a lot of variations, pricing structure, or checkout process. But if you want a straightforward, newbie-friendly platform for launching an e-commerce store, then Shopify won’t disappoint you. Another reason for choosing Shopify is that you’ll require less time to maintain your store.

 

2.     Build and Optimize an Ecommerce Website

Most businesses have a site built for marketing purposes only, but many still don’t have an e-commerce site for selling their products online. The e-commerce sector has plenty of growth opportunities and the best way to take advantage of them is by creating and optimizing your e-commerce website. But what if you don’t have the relevant skills for creating or maintaining a website? Don’t fret! There are many reliable website builders out there that can guide you through all the necessary steps of creating a website for your shop.

These website builders are super easy to use. They come with guides and helpful resources that enable even beginner Internet users to effortlessly build a well-designed and user-friendly website that can earn income for their businesses.

 

3.     Invest in Content Marketing

Effective content marketing can generate meaningful discussions, positive attention, and long-lasting engagement more than any other marketing strategy. Creating eye-catching and compelling content will make sure that your audience will regularly interact with information that inspires them to take action.

The types of content that you can create include multimedia, blog posts, newsletters, e-books, intensive guides, and white papers. You can either do it yourself if you have the skill or outsource the work to professionals. But ensure the content you create addresses your customer’s problems satisfactorily and offers them value. Also, make the process of commenting on the content as well as sharing it as frictionless as possible.

 

4.     Sell Trending Products

Finding trending products to sell to your niche audience is a fundamental part of running an e-commerce store. You need to do your due diligence to identify products that are likely to trend before they peak. That way, you’ll ride on the wave and earn profits before the demand for those products goes down. Trends vary from niche to niche. Some of the products that are trending in 2020 include smart devices, shapewear, athleisure, posture correctors, and more. Use tools like Google Trends and Trend Hunter to find products that are trending in your niche.

 

5.     Streamline Your Shopping Cart Functionality

Make your shopping cart functionality seamless and easily navigable to minimize shopping cart abandonment. Perform tests regularly to identify problems and weaknesses on your website. Examine the checkout page and eliminate distraction and/or potential exit points. This will remove confusion and make the checkout process smooth. Making the number of clicks during the checkout process as few as possible can be a fantastic way to increase your conversion rate. In addition to streamlining your shopping cart functionality, you should also send personalized cart abandonment emails to your customers to encourage them to purchase the product(s) they have added to their carts. These two strategies will go a long way to winning back your sales.

 

The Final Word

The future of e-commerce holds tons of opportunities and perhaps a few puzzles to solve. But with thoughtful planning, the right infrastructure, and effective e-commerce strategies, your business will be set to experience significant growth. Use the above strategies to help your business stay competitive in the e-commerce space and rake in more profits.


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