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How Women Can Invest in The US Sports Betting Market

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The growing US sports betting market

The online sports betting industry in the United States is undoubtedly one of the most exciting sectors from an investment perspective for both men and women.


Just over 40 percent of states have now legalised sports betting and many more are on track to follow suit over the coming months.


Pennsylvania and New Jersey were amongst the first states to take advantage of the Supreme Court’s decision to introduce new legislation in 2018 and they are now reaping the financial rewards.


With Wall Street analysts saying the sports betting industry is one to watch, we take a closer look at some of the potential investment opportunities, which are relevant for every sports enthusiast. 


888 leading the charge

Financial experts have predicted that the sports betting market could be worth anywhere between $7-13 billion annually in the next 3-5 years.


888 offers great investment potential as it strives to transfer its successful casino tips and tricks over into the world of sports betting. A recent study shows that in this sector women outperform man, women see a return on investment of 19.79% on their placed bets.


Their male counterparts, however, see an average loss of 4.6%. Undoubtablya significant difference which gives women an advantage in this sector


The company has already made huge inroads in Europe and has now expanded its operations into North America.


888 launched a sportsbook in New Jersey and has ambitious plans to roll out its offering across the US as more states embrace the new legislation.


The firm also became the first of its type to agree a sponsorship deal with an NFL team when it signed-off on a partnership with the New York Jets in 2018.


With the US on course to become one of biggest sports betting markets in the world, 888 looks ideally placed to reward investors over the next few years.


Kambi riding the wave of excitement

Sports betting technology supplier Kambi Group enjoyed an excellent start to 2020 as it more than doubled its profits during the first quarter.


Market uncertainties had caused Kambi’s share price to fall during 2019, but they have bounced back in style at the start of this year.


The company generated revenue of €27.9 million from January to March, while operating profit rose by 162.2% to €6.8m.


Increases in sports betting turnover powered the growth and the trend looks set to continue for the foreseeable future.


With more states set to jump on the sports betting bandwagon, an investment in Kambi shares could pay huge dividends.


The current price is some way below the figure the company set back in 2018, highlighting the obvious potential for growth as the US gambling market explodes.


Taking a global perspective

For anyone wishing to take a broader view of investment in sports betting, the VanEck Vectors Gaming ETF is worthy of consideration.


The fund offers exposure to the global gaming industry, incorporating sports betting firms, smaller technology companies and mobile innovators.


It reflects the performance of the MVIS Global Gaming Index, thus offering investors an interest in a much wider spectrum of the industry.


While the fund is global, US businesses make up almost half of the portfolio, highlighting that it has been put together with an eye on the growth the market is expected to generate there.


Some of the smaller securities held in the fund have been tipped to rise massively over the next couple of years, offering investors further scope for profit.


The fund’s value has generally been on an upward curve since it was launched and the anticipated boom in sports betting should generate further increases in the future, which is open to women and men alike.


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