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Stop Words That Have a High Spam Score

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It is important for mail services that their users do not receive spam. To make it real, they have created spam filters – special algorithms that analyze emails and decide whether it is spam or not. Such filters check millions of emails every day and are well aware of words and phrases spammers use the most. When the spam filter identifies these words in the mailing list, it automatically adds spam points to the message. In email marketing, these phrases are called stop words.

What Do Spam Filters Consider First?

Stop words are not the only thing that spam filters analyze. They also look at:

1. Domain reputation and IP – how long has the domain been registered, how many emails have been sent, and whether subscribers have complained to any anti spam service like https://cleantalk.org/price-anti-spam about any violations or spam;
2. Authentication settings;
3. DMARC – a technology that specifies what to do with a message that has not passed SPF and DKIM checks;
4. Individual settings for spam filters – users themselves can choose from whom to receive letters;
5. Email content – whether the text and HTML versions of the email are the same, whether the links work, how often the fonts change, whether there are prohibited elements in the template (JavaScript, Flash).

As you may conclude, stop words refer to the last point – the content of emails.

Stop Words to Avoid in Letters

The letter does not necessarily end up in spam if it contains a stop word. Mail service filters take into account not only individual words but also the context in which they are used. However, each such word or phrase can add several points to the overall spam score, so use them accurately. Here are some stop words listed by the topic:

1. General: 100%, millions, thousands, hidden, not spam, success, etc.
2. Employment: earn money, income (additional income), dollars, start your own business, work from home, freelance, earnings, etc.
3. Finance: $$$, loan, affordable, transactions, cheap, betting, cash, money, cryptocurrency, income, the lowest price, refunds, savings, why pay more, no investment, payouts, etc.
4. Marketing: new, advertising, sale, discounts, markets, buy, etc.
5. Health: diagnostics, Viagra, snore, medicine, food supplement, cure, lose weight, slimming, etc.
6. Adult content: 18+, 21+, XXX, Sex.
7. Offers: urgently, commercial offer, best deal, special offer, limited offer, guaranteed, risk-free, benefit, per day (week, month).
8. Call to action: call, press here, faster, save, subscribe, get it now, read it, don’t hesitate, etc.

Where to Test Your Newsletters

So, now you are well aware of the stop words that should be avoided in emails. To reduce the chance of getting into a spam, test every email before mass mailing. The easiest and cheapest way to test is to create a separate list of addresses on different mail services. Send a test to these boxes before mass mailing, so its results will help to understand a picture of the email deliverability. Good luck!


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