It is important for mail services that their users do not receive spam. To make it real, they have created spam filters – special algorithms that analyze emails and decide whether it is spam or not. Such filters check millions of emails every day and are well aware of words and phrases spammers use the most. When the spam filter identifies these words in the mailing list, it automatically adds spam points to the message. In email marketing, these phrases are called stop words.
What Do Spam Filters Consider First?
Stop words are not the only thing that spam filters analyze. They also look at:
As you may conclude, stop words refer to the last point – the content of emails.
Stop Words to Avoid in Letters
The letter does not necessarily end up in spam if it contains a stop word. Mail service filters take into account not only individual words but also the context in which they are used. However, each such word or phrase can add several points to the overall spam score, so use them accurately. Here are some stop words listed by the topic:
Where to Test Your Newsletters
So, now you are well aware of the stop words that should be avoided in emails. To reduce the chance of getting into a spam, test every email before mass mailing. The easiest and cheapest way to test is to create a separate list of addresses on different mail services. Send a test to these boxes before mass mailing, so its results will help to understand a picture of the email deliverability. Good luck!