The success of one company depends on countless factors. Ultimately, though, we can say that no matter how good you are at what you do, you need to reach out to a certain audience to make it to the finish line. In the case of startups that are just entering the business arena and don’t have the benefit of an established customer base, being noticed by this initial audience pool presents one of the biggest challenges.
Let us take a look then at a come of the most efficient digital marketing practices that should help your company overcome these common challenges, catch the public eye and get a fair fighting chance.
Create your ideal buyer personas
Companies that don’t know to whom they are trying to appeal have a very low chance of succeeding, no matter how much money they invest into the marketing campaign. So, try focusing your efforts by coming up with the personalities that would most likely benefit from your products or services. You can do that by covering some of the basic buyer persona traits like:
Knowing these things will help you work your way backward and craft the marketing messages that will have a truly profound impact on your intended audience.
Raise your email marketing game
Although it’s been countless times written off and declared dead, email still represents one of the most popular business communication channels and also one of the most effective digital marketing channels. If we take Australia as an example of a developed country, we can find the local surveys that indicate that the overall email open rate sits at rock-solid 20.6%, click-through rate accounts for 3.1% and click-to-open rate amounts to 14.8%. Keeping in mind low campaign costs, these numbers we can only conclude these numbers present an excellent ROI.
Optimize content for search engines
To put it simply, 68% of all online experiences start with a search engine. Because of that, failing to rank your company high on Google’s SERP will drastically undermine all of your other digital marketing efforts. Fortunately, SEO has become an established industry where you can easily find experienced help. If we again take Australia as an example, we will find a growing number of prolific SEO experts from Sydney and other major cities able to put their services at your disposal. The situation is similar all around the globe.
Leverage the AIDA formula
If you are still unfamiliar with the term, AIDA stands for Attention, Interest, Desire, and Action. According to it, your marketing campaign should start by letting people know you have a solution for their issues. After that, you should ensure that potential customers can easily access information about your services and products, market your products as the only solution to the aforementioned problems, and incite consumers to take action. This simple marketing strategy has been used for decades now and in most cases with great success so consider giving it a try.
Put a greater focus on the video content
Even though most startups feel hesitant toward investing in full-scale video content campaigns, the fact remains this medium presents one of the major driving forces of modern digital marketing. As a matter of fact, at this very moment, video content accounts for nearly 82% of consumer internet traffic. Also, we should take into account that 13% of that traffic can be assigned to live video. So, if you have any doubts about how to max out the people you will reach with your next campaign, start creating more video content and putting it out live.
Be generous with the social proof
Last but not least, we would like to remind you that about 97% of visitors prefer to look at the reviews before committing to a purchase. So, do your best to encourage customers to leave the product reviews on your website and thus provide you with the social proof you need to nudge the people still on the fence in the right direction. If you want to go one step further, you can go one step further and offer the clients live notifications whenever someone purchases the products they are browsing.
We hope these few examples will help you make your marketing campaigns more effective and reach more people upon launch. The present-day business climate is very startup-friendly, but only about half of the companies that enter this arena eventually manage to survive the first years of their existence. So the best way to join the winning group is to make sure your message is heard by as many people as possible. That is not an easy task, but now you at least know where to start.
