How Technology Can Be Used For Your Business To Improve Customer Service

Technology is a wonderful advancement for society and for everything we do in life beyond just business. However, for businesses, it’s a great improvement that has provided a lot of opportunities to leverage current work efforts and make them better.

Customer service continues to be an important part of business success and if you’re looking after your customers, you’re going to directly benefit your business success. With that in mind, how can technology help with customer service and what tools can be used to implement these efforts in 2025?

This guide will take a look at how technology has significantly enhanced customer service and what every business should be using to help improve customer service and support with technology in hand.

The benefits of using technology for customer service

What are some of the benefits to using technology for the purpose of customer service? If you’re thinking about making changes to your customer service and support processes, here are a few reasons why technology is important to use.

Helps with data collection and insights

Technology allows businesses to collect valuable data about a customer’s behavior, their preferences and their online habits. It’s vital data that can make a difference to how you approach customer service and support, as well as what you offer to your customers.

Improved accessibility

A lot of online platforms nowadays are enabling customers to access help services 24/7, regardless of where the customer is located or what time they end up making contact. This helps greatly in capturing every potential lead possible.

Increased efficiency and productivity

Technology is helpful for improving efficiency with automation and helps to streamline workflows to free up time for agents who might already be greatly overworked and overwhelmed with the current customer demand on the business.

Cost reduction

Being able to reduce costs as a business is certainly helpful, which is why technology is useful to reduce operational costs. Automation and self-service tools can be helpful for keeping costs low and enabling greater profit margins as a result.

Scalability

Technology is a great way of scaling customer service operations in order to meet the changing demands that come with any business and its growth. Having that flexibility to grow and adapt is important for businesses in this new, digital industry.

Personalized service

A personalized service is a wonderful way of going above and beyond for customers, enabling a more tailorable service to address individual customer needs. There’s more chance of customers returning for more as a result.

How to use technology for improving customer service support

Technology can greatly improve the customer service support you offer to your customers. Now that you know the benefits that it provides, here are some ways technology can be used to improve your customer service support this year.

24/7 availability and instant support services

A conversational AI platform for businesses is a great way to make use of chat services when your business is either overwhelmed with in-person interactions with customers or you want to utilize potential interest from customers outside of office hours.

With AI chatbot services, you’re able to capture all of those extra leads and potential interactions that would otherwise be missed out on. Making use of these chatbots can be great to offer 24/7 availability and as long as chatbots have a wealthy knowledge base to work from, their algorithm for communicating with customers becomes much more advanced as a result.

For businesses, this type of technology is great to ensure no customer query is forgotten or a potential conversion is missed. Building a knowledge base is fairly easy to do and the more employees that can contribute to the knowledge base, the more information there is to utilize for the chatbots responding to customers.

Self-service opportunities

Talking of knowledge bases, the self-service opportunities that are presented to customers nowadays often absolve the need for human interactions.

While many of us still need this human connection, it can be helpful to provide the option of self-service in order to benefit those that are looking for an alternative to beat queues or to simply have a shopping experience that doesn’t involve interaction with anything other than a computer.

Online portals are another option for customers to find the answers they need to resolve their issues independently. Not only that but it can be helpful to reduce wait times and help improve the convenience that comes with customer service too.

Omnichannel communications

With omnichannel communications, you give customers the ability to communicate via a number of channels, making it a much more accessible means of communication between themselves and the business.

Not everyone is going to prefer to talk via phone or email. Being able to offer up the opportunity to resolve problems or query requests through social media is a great way of meeting the demands of those who now use these platforms solely for communication with any business they buy from or engage with.

In general, your business should be taking full advantage of the interactions they have with users online. Social media continues to prove to be a useful resource and media for businesses to connect with their customers on. If you’ve not already started using it, now is the time to do so, through the use of omnichannel communications.

Automation for streamlined processes

Automation is a wonderful technology advancement that many businesses are already using in their business, across a variety of operations no doubt.

There are lots of software and tools available nowadays that make use of automation, and as a technology, it’s awesome to streamline your efforts. For example, it could be used in email marketing to help schedule out emails to various subcategory groups within your newsletter.

With automation, it merely needs to be programmed and observed by your employees, and the rest is done automatically. That frees up a lot of time for your employees to prioritize other pressing matters.

Personalized experiences

Being able to offer your customers a personalized experience with your business is only going to benefit your organization when it comes to customer satisfaction. As customers, we often enjoy the interactions we have with businesses, especially when we’re made to feel valued and seen as a customer, rather than just another transaction.

How you market your business to your customers is important because with tailored communications and interactions, you’re more likely to achieve that solid customer loyalty and trust that you’re after.

AI-powered solutions

Artificial intelligence is certainly becoming more of a popular form of technology to use as a business. When it comes to improving your customer services, there are plenty of AI-powered solutions to take advantage of. A few examples of this beyond chatbot services include:

  • Natural Language Processing (NLP) and Understanding (NLU) – Helps to interpret human language in order to enable AI systems to respond more naturally to human interaction.

  • Sentiment Analysis – A tool that’s used to analyze customer feedback, reviews and customer interactions to gauge customer sentiment.

Customer data platforms

In order to help your business find all the relevant information it needs to be successful in its customer service efforts, the use of customer data platforms is handy to have.

Gathering and analyzing data enables businesses to understand the individual needs and preferences of each and every individual customer. After all, each one is different from the next and so a one-size-fits-all approach when it comes to your customer service isn’t always going to work the best.

By having access to these customer data platforms, you can enable personalized interactions and deliver tailored solutions that are going to secure the

Cloud contact centers

Cloud contact centers can be helpful for those who are looking to scale up and make their businesses more flexible to the changing needs and demands of customers. While the cloud was once considered an untrustworthy piece of technology, that has very much changed in recent years.

With that being said, if you can incorporate a cloud contact center, this can be a great way to help adjust your business to the demands of customers who might be expecting more from your business this year.

What does the future of technology look like for customer service?

As mentioned already, there are plenty of advancements already happening within the world of customer service when it comes to technology.

We can expect the future of customer service to be driven by AI and automation. Both technologies are helping to provide a faster but more personalized experience that’s seamless in its execution.

From AI-powered chatbots to virtual assistants, there’s a lot that this technology can do when it comes to freeing up time and helping businesses utilize the time they have for better usage.

If you’re looking to maximize your customer service efforts, technology is definitely something to embrace. Make use of these tips to transform your business and improve your customer service efforts this year and every year going forward.

5 Surefire Ways to Offer Flawless Customer Experience

Nowadays, a business’s products and services aren’t enough to differentiate it from competitors. After all, most of the current products and services in the market are very much alike – the differences come down to clever marketing, effective branding and varying prices. However, one factor plays a huge role in how well a business performs – and it weighs way more than the others: customer experience. All successful ventures have this one thing in common: they deliver exceptional experiences for their clients, making them come back repeatedly. All customers have a choice when it comes to doing business with you or going to your competitors instead. If you want to win them over, you’ll have to do what it takes to earn their loyalty. The thing is, customers have their own needs, and they expect your business to be able to fulfill them.

So, meeting them where they are in their journey is essential to retain them. For example, in this ultra-connected age, they want the buying process to be as seamless and convenient as possible, and they won’t settle for any less than that. They prefer forward-thinking businesses that embrace innovation, such as offering multiple payment options instead of sticking to traditional ones. Many young adults now learn how to buy Bitcoin or other cryptos, and some of them, instead of simply holding the assets, prefer to spend them on different products or services. Since many online shoppers own crypto, including it in your payment options only makes sense, as this will help you expand your audience considerably and offer a positive customer experience. In this blog, we will share the secrets to providing first-rate customer experience, so read on to find out.

Put customers at the forefront of your business

Don’t put your services or products first. Instead, prioritize customers – that’s the key to standing out from competitors and dominating e-commerce, just like Amazon does. Customers want to feel listened to, so whenever you ask questions on social media about your products or services, it’s essential to consider their feedback and make changes accordingly, whether this means fixing website bugs, using sustainable packaging materials, and so on.

Addressing customer feedback quickly shows people you value and hear them, enhancing customer loyalty and satisfaction. Of course, you shouldn’t expect always to get positive feedback. Even the most successful businesses can anger some customers. So, instead of letting negative comments discourage you, use them as a chance to accelerate business growth – we promise it will be worth it.

Focus on building a connection with customers

Customers buy your services and products because they consider you a reliable brand. However, you shouldn’t take this trust for granted; instead, do your best to strengthen it. In order to do so, you’ll have to build a connection with them, and there are different ways to go about this.

For instance, you can post behind-the-scenes pictures on your social media accounts to let customers see how a day looks like for your business and humanize your actions, thus allowing them to better relate to your brand. Another way to enhance your connection with them is by communicating with them in a friendly way. By being kind – and professional- you can ensure customers will keep doing business with you for as long as possible.

Have a service-oriented team

There is probably no need to mention this, but your team members are the ones to represent your brand, and the way they interact with customers will determine whether people will want to do business with you again or not. So, make sure that the people you hire have the same vision as you when it comes to customer service. Look for qualities such as emotional intelligence, patience, attention to detail, strong self-discipline and willingness to learn.

Of course, you also have the responsibility to ensure your team knows how to have positive interactions with customers. So, empower them by investing in training programs and encouraging role-playing to help them practice how they would successfully handle different customer situations.

Offer personalized experiences

Nowadays, personalization is a crucial differentiator for entrepreneurs – and the most effective way to ensure customers are delighted. Did you know that over half of all buyers are willing to pay more for a product as long as they get personalized experiences? That’s true, but unfortunately, not many companies take advantage of this opportunity. Don’t be one of those business owners – instead, integrate personalization into your business strategy to improve customer experiences.

There are different ways to do so, such as collecting customer data via customer satisfaction surveys, taking a multi-channel approach and driving personalized conversations, rewarding customer loyalty by offering discounts or coupons, etc. Personalization will improve customers’ journeys, ultimately strengthening your bond with them, so don’t hesitate to use it.

Provide quick responses to customers

One of the easiest ways to lose customers is to take too long to respond to their questions. On average, it takes 12 hours for companies to respond to customers, which can cause a lot of frustration, making people lose interest. Thanks to the Internet, it is now possible to communicate better than ever. For instance, there was a time when landlords and tenants could only talk face to face, but this is no longer necessary, as it is also really easy for them to communicate efficiently via different channels, such as email, text and so on. Well, people expect the same from your business, and this isn’t something you should fear.

There are ways to address customers’ concerns as rapidly as possible. First, if you think you can’t offer 24/7 customer support, don’t instill such expectations in them. Be transparent about your business’ operating hours so people know when they will get a reply. Moreover, it’s essential to try to live up to their expectations as much as possible by having a dedicated support team across several time zones. One useful way to ensure you will respond promptly to customers is to establish goals to this end – this can help build measurable standards and allow you to hold your team accountable for meeting them.

The bottom line

The importance of elevating customer experience in your business can’t be overstated – it is the heart and soul of your venture’s success, so you should always strive to fulfill customers and leave a positive impression when interacting with them. This will help you build brand loyalty, ultimately contributing to the sustainable growth of your business.

Responsive Solutions: Choosing the Right Customer Service Software Platform

As clients become more demanding and technology advances, providing responsive and efficient customer service has become a paramount concern for businesses.

Customer service software platform is one of the key tools. However, with a wide variety of platforms accessible, picking the one that best suits your needs can be difficult.  

This article will delve into the world of customer service software platforms and explore the factors businesses should consider when selecting a solution that aligns with their needs.

The Significance of Responsiveness

Responsiveness lies at the core of exceptional customer service. It encompasses promptly addressing customer inquiries, resolving issues efficiently, and adapting to changing customer preferences. A responsive customer service approach improves customer satisfaction, enhances brand reputation, and fosters loyalty.

Key Features of an Ideal Customer Service Software Platform

Businesses are compelled to elevate their responsiveness to meet consumer demands. A robust customer service software platform is an integral tool in achieving this heightened level of service excellence.

  1. Multichannel Support

Customers interact with businesses through various channels such as email, chat, social media, and phone calls. A responsive solution should provide seamless integration across these channels, ensuring consistent support regardless of the medium.

  1. Ticket Management

Efficient ticket tracking and management are crucial for timely issue resolution. A platform with automated ticket creation, prioritization, and routing capabilities ensures that customer inquiries are promptly addressed to the right agent.

  1. Automation and AI

Chatbots can handle routine queries, freeing human agents to focus on more complex issues. AI-powered analytics can also provide insights into customer behavior and preferences.

  1. Knowledge Base

A well-organized knowledge base empowers customers to find answers to common questions without direct interaction. This reduces the burden on customer service agents and enables self-service for customers.

  1. Real-time Reporting

Monitoring key performance metrics in real-time allows businesses to identify bottlenecks. Also, make informed decisions to improve responsiveness and efficiency.

  1. Integration Capabilities

Responsive customer service software should seamlessly integrate with other systems, such as CRM platforms, e-commerce solutions, and analytics tools. This integration ensures a holistic view of customer interactions and history.

Factors to Consider When Choosing a Platform

To make an informed choice, it’s essential to consider various factors that align with your company’s unique needs and objectives. Here are key factors to bear in mind when evaluating customer service software platforms:

  1. Scalability

As your business grows, so will the volume of customer inquiries. Ensure the chosen platform can scale to accommodate increased demand without compromising responsiveness.

  1. Customizability

Every business has unique processes and requirements. A responsive solution should offer customization options to tailor the platform to your needs.

  1. Ease of Use

A user-friendly interface and intuitive workflows are essential for both agents and customers. Complicated software can hinder responsiveness and lead to frustration.

  1. Security

Handling customer data requires stringent security measures. Choose a platform that prioritizes data protection and compliance with relevant regulations.

  1. Vendor Reputation

Conduct research into the vendor’s track record, as well as customer reviews and support services. Trustworthy and timely customer service is more likely to be provided by a provider with a good reputation.

  1. Cost Considerations

While investing in a high-quality platform is essential, evaluating the solution’s cost-effectiveness is also important. Consider the long-term value it brings to your customer service operations.

A Necessity in the Age of Elevated Customer Expectations

In the era of heightened customer expectations, businesses must prioritize responsiveness in their customer service strategy. Businesses can choose a solution that aligns with their needs by considering scalability, customizability, and ease of use. In a competitive business landscape, responsiveness is not just an option – it’s a necessity. 

The Essentiality of Seeking Customer Feedback on Instagram

A customer-centric approach is a correct way to differentiate oneself in front of the target audience. However establishing your business is analyzing feedback that is essential to understand the customers’ viewpoints regarding their expectations, needs and wants. In light of this, social media platforms, especially Instagram, are an excellent way to receive customer feedback and generate opinions within online communities.

 

Encourage Followers for Feedback

It is essential to show that you care about your customers. So it is important to learn their thoughts and experiences. Because it creates a sense of trust and reliability for the users. Whether it is positive or negative feedback, seeking reviews is vital for the betterment of your brand. To encourage your followers to provide feedback, one needs to inspire their followers.

Since digital communication gets more and more popular, one can opt for the Instagram channel for customer service and feedback monitoring. Many brands have their business applications, through which one can give feedback. However, most users are not likely to download a special app-only to provide feedback. Integrating Instagram for customer service increases customer satisfaction and encourages followers to share feedback. There are several features that Instagram offers, such as stories, posts, and polls, can receive customer feedback. Established customers encourage followers to share the necessary feedback to improve their product or service offerings continually.

A marketer should keep in mind that a customer expects value from their brands. When you listen to your customers on Instagram, you provide them another reason to trust you. And in return, they might even give you clues and share their thoughts on making your offerings and business better. Another aspect of creating value is to have a top-notch Instagram profile with a high number of followers and a surged number of likes for your posts. You can buy likes for IG by pairing up with such service providers who provide you with ample likes for your posts. 

 

Ask Them Questions Regarding Your Offering

When it comes to customer feedback, it is best not to complicate it. The simplest way to understand the customer is to ask them directly about your product or service offerings. If you play up to their motivation, you are sure to get vital customer insights and free data.

Maslow’s hierarchy of needs reflects on people having specific needs. Belongingness pushes human behavior to a new extent and is a part of social conditions. Customers usually want businesses to make them a part of something essential. When you ask them questions about your product, they feel valued and give you the necessary insights. Even when you are building a new product or improving an existing one, you can ask your customers about their perspective regarding your product.

Establish a personal connection with new customers by encouraging them to share their experiences on Instagram. It permits people to express their thoughts without getting discouraged by the brand or other followers.

 

Sponsor a Giveaway

Contests can help brands to achieve their goals in a better and faster way. Integrating Instagram will only increase the odds of getting a high level of feedback and engagement. You can give your viewers free products, and they will willingly fill out your surveys. You can boost your creativity here and ask followers to share their insightful thoughts about a particular product as a mandatory participation requirement.

In case you do not have an army of loyal followers, you can opt for referral Instagram marketing that can create a buzz about your contest and attract many participants. Such a step will help you in gaining more target audience and followers. Moreover, when you pair with niche Instagram influencers operating in your field, you have a higher potential to reach your target audience. You can even enter an established community of followers who can share their thoughts with you to create an effective Instagram giveaway campaign. 

You can ask an open-ended question to let you understand the participants’ imagination. The many creative answers will help your business to understand the customers’ solutions better.

 

Organize Question and Answer Sessions

Customers usually have many questions about the product viability, working, guarantee, and other factors. Even if you have a high-end product, your current customers and potential ones may have many questions. It is best to ease the worried customers’ minds by hosting a question and answer live session. 

Make sure you provide the time of the live session available prior. Live sessions mostly develop a sense of urgency that pushes the user towards brand engagement. Since some might get afraid to miss any important update, they will most likely join your session to gain vital insights. When you go live to answer questions, one can create a sense of inclusivity that inspires the followers to share their opinions. For brands, they receive a valuable consumer opinion.

 

Listen Proactively

Instagram successfully connects people with brands. Social shopping is growing incredibly, and more people share their experiences and seek other reviews to make the correct purchase decision. Marketers should pay attention to the friendly advice that customers offer. You can generate a lot of customer data without being pushy. 

You can read the followers’ comments and extract valuable insights. Instagram comments are an essential element of the business and consumer relationship. Writing a social media comment is one of the quickest ways to share thoughts with the company. The more comments you receive, the more insights you will get. For encouraging the users to leave comments, you need to interact more with followers as most brands respond to comments in a short timeframe.

Monitor the Brand Mentions

Many customers do not follow the brands on Instagram, yet post reviews about it on their stories. However, it becomes difficult to monitor results without the user tagging the brand in their posts. Therefore, search for overall brand mentions on Instagram. Moreover, unhappy customers most likely complain about their experience on the personal profiles.

Bombarding your customers with surveys will only drive them away. Therefore, carefully contemplating the ways to receive feedback positively from your customers is essential.

Header Image Source

 

22 Tweets That Will Trigger Anyone Who’s Ever Worked In Retail

Working in customer service is fairly traumatic, as any past or current food service or retail worker will be glad to tell you. It seems that facing rude, nasty, and plain mean people is a job inevitability, as is being forced to deal with the same questions and abuses time and time again; people refusing to leave the store past closing, customers throwing stuff on the floor or leaving it where it doesn’t belong, folks ignoring you or screaming at you for things you have no control over…

The list goes on and on. Here are 22 tweets that will trigger anyone who has had no choice but to work retail at some point in their lives:

1.

2.

3.

4.

5.

6.

You May Also Like…

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

You May Also Like…

17.

18.

19.

20.

21.

22.

 

12 Sarcastic Thoughts You Definitely Have While Working Customer Service

Look, this is a tough job. You’re overworked, underpaid, and required to plaster a big ol’ smile on your face while customers stamp their feet and shriek. Customer Service is definitely a job that gets your blood pressure up.

So it’s no wonder the inside of your head gets to be more sarcastic than a love child of Scrubs’ Dr. Cox and Game of Thrones’ Tyrion Lannister. You might feel guilty for it later, but as long as you manage to keep yourself from saying this stuff out loud, you’re fine.

1. How many times am I going to rephrase the same answer to the same question before you leave so I can take my lunch break?

2. Sure, I’ll go get my manager. That way they can tell you exactly what I just did, and you can yell at someone else so I don’t have to hear it.

3. You know, I’d love to bend policy to help you out here, but you’re being a real asshole about this so how about no.

4. Oh no, you really mean it? You’re never shopping here again? That’s devastating. How can I even put into words how that makes me feel…oh yeah. Endless gratitude and relief.

5. I can’t believe they actually pay me to answer questions this stupid.

6. Really? My coworker offered you this for free? Because I was standing eight feet away and they gave you the same price I’m giving you now.

7. Is this a convincing fake smile? Is my rage showing on my face at all? Oh, who cares. I just want to get out of here so I can go home and watch Game of Thrones.

8. You do realize screaming louder doesn’t change company policy, right?

9. But I do hope the rest of the store is entertained by your 40-year-old soccer mom temper tantrum.

10. This issue would be resolved so much more quickly if you were actually listening to me.

11. No, no, it’s fine that you are having me walk you through this very simple thing, repeatedly, for an hour, even though it should only take five minutes if you were actually listening. You are the only person in the world who matters.

12. Last customer of the day. I’d tell you where to shove those complaints, but if I survive you, I get an afternoon with a couch, ice cream, and HBO. Hallelujah.

***

For more of Katie’s writing, follow her on Facebook.

Exit mobile version