e-commerce Archives - Pucker Mob

How To Improve The Conversion Rate Of Your E-Commerce Website

When you’re driving a good amount of traffic to your e-commerce website, whether it’s from brand awareness, SEO, social or anything else, it’s important that you make the most of it by focusing on your conversion rate. When the traffic coming to your website is qualified, it can really transform your business when you put some effort into turning them into customers. So, we’re here with a few simple ways you can make that happen for your e-commerce website and should be a consideration for your ecommerce strategies!

Reduce Clicks To Cart

The first thing you should do is to focus on reducing clicks to cart. The more clicks that a user has to go through to go through a collection page, to choose their item and then get to the checkout, the more time they have to consider the purchase and end up leaving the website. So, if a user lands on the homepage, they should easily be able to navigate to the mega menu and then click through to the category page, scroll and click on a product they’re interested in, add to cart, continue scrolling, perhaps add another product to cart, and then go straight to checkout with various options (that we’ll get on to). With too many different paths or options, a user will get overwhelmed and bounce, so streamline your clicks from the homepage through to the cart to improve your conversion rate.

Provide “You May Also Like” Alternatives

Another good way to improve the conversion rate of your website is to provide “You May Also Like” options on your product pages. If a user gets through to the product page, they’re likely to be interested in the brand, however if that product isn’t quite what they’re looking for, then they could easily bounce off the website. So, you should provide a carousel on the page of “You May Also Like” products that are relatively similar with some variety, to show a wider product offering and to keep the user engaged on the website. For a fashion website, this might be a range of similar mini dresses in a few different colours, or on a construction website, displaying electric chainsaws alongside petrol ones for different options. This small feature could really improve the conversion rate on your website so is definitely worth implementing.

Focus On Payment Methods

Something else that should be a significant focus for your e-commerce website is to offer a wide range of payment methods. If a user gets to checkout and they don’t have their preferred payment method available, this can be enough for them to leave, even if they really like the product. This is particularly the case if the only option is to enter bank details and you’re not registered with any legitimate payment methods. So, you need to have a wide range of payment methods available, including ClearPay, Klarna, PayPal and Apple Pay. This way, you have no barriers to prevent someone from completing the purchase!

Send Abandoned Cart Emails

Lastly, you should send abandoned cart emails, as this quick prompt could be what they need to commit to the purchase. People get distracted for all kinds of reasons when they do really want the item, so the email can be what they need! You could also send a discount code over as well to help push them to make the purchase.

About The Author

Daisy Moss is a freelance writer specializing in vintage jewelry. When she isn’t writing you will probably find her looking for her next investment in Hatton Garden.

Why Creative Branding Is The Secret to Building Your Business

In the ever-evolving world of commerce, businesses are constantly seeking ways to cement their place in the market and in the hearts of consumers. Yet, amid this hustle and bustle, one element emerges time and time again as the differentiator between fleeting attention and lasting impact: branding.

Branding isn’t merely a buzzword for the modern marketer; it’s the nexus where identity, vision, and market presence converge. When done creatively, branding transforms from a mere business strategy into an art form, painting a vivid picture of a company’s ethos, values, and promise to its consumers.

Dive deeper into the realm of creative branding, and it becomes evident why it is not just a component, but the secret sauce to building and sustaining a successful business.

Builds a Strong Emotional Connection

In an increasingly digital world, human connection is more precious than ever. Creative branding bridges the gap between online business and consumer, turning abstract concepts into palpable feelings. The most beloved brands don’t just sell products or services; they sell memories, aspirations, and dreams. By employing innovative and creative branding strategies, businesses can tell a compelling story. This story, when interwoven with the right emotions, has the power to resonate deeply with its audience.

It’s not just about making a sale; it’s about creating a lasting memory or an emotional response. When a customer feels seen, understood, or even nostalgic because of a brand’s message, they’re more likely to become a long-term advocate for the business. This kind of emotional investment is invaluable.

Sets You Apart in a Saturated Market

In today’s hyper-competitive marketplace, consumers are often bombarded with choices. At every corner, a new product or service vies for their attention. In such an environment, how does one brand rise above the noise? The answer lies in creative branding. It’s not just about being different; it’s about being authentically and memorably different. Every business has a unique story, ethos, or value proposition. Creative branding brings these aspects to the forefront in a captivating way, contributing to a distinct brand identity that stands out in the market.

By presenting your brand in an imaginative and distinctive manner, you not only capture the attention of potential customers but also etch a lasting impression on their minds. This ensures that when a consumer thinks about a particular product or service category, your brand is the first that springs to mind.

Enhances Recall and Recognition

The arena of branding isn’t just a battlefield of colors, designs, or taglines; it’s fundamentally an arena of memory. The way the human brain functions, it’s naturally inclined to remember things that stand out, that deviate from the norm. Hence, when your branding is a creative deviation from the ordinary, it nestles itself into the crevices of consumers’ minds.

But it doesn’t stop there. Consistent, creative branding elements– whether they be logos, jingles, quality branded packaging, or even specific color palettes – act as repetitive stimuli, strengthening memory circuits each time they’re encountered. A creatively branded company becomes more than just another name in the crowd with the assistance of professionals who know what they’re doing; it becomes the first name that comes to mind for a customer when thinking about a particular good or service.

Encourages Brand Loyalty

Brand loyalty is not just about repeat purchases; it’s about forging an unbreakable bond with the consumer. This is where creative branding flexes its muscles. By consistently showcasing and reinforcing brand values, promises, and stories in imaginative ways, businesses can cultivate an environment where customers feel a deep-rooted connection. It’s akin to crafting a novel where customers see themselves as protagonists. Each chapter, penned with creativity, instills a sense of belonging and understanding.

As customers grow with the brand, witnessing its evolution and innovation and follows the blogs and posts, their loyalty deepens. They don’t just become passive purchasers; they morph into brand ambassadors, vocal advocates who spread the brand’s message with genuine passion.

Adds Tangible Value to the Business

While branding is often seen as an intangible asset, its impact on a business’s bottom line is undeniable. Think about the world’s most iconic brands; they’re able to command premium prices, often not because their product is drastically superior, but because of the perceived value their brand carries. Creative branding elevates this perception. By continuously pushing the boundaries and offering fresh, innovative brand experiences, businesses can bolster their brand equity.

This doesn’t just translate to higher sales or increased market share. It offers a competitive edge during negotiations, partnerships, or even potential acquisitions. In essence, creative branding not only shapes public perception but also adds a quantifiable monetary value to the business.

The intricate tapestry of creative branding is woven from threads of emotion, storytelling, and authenticity. As businesses strive to establish their footing in crowded markets, the beacon of creative branding guides them towards lasting connections and undeniable market presence. Investing in it is not just a strategy; it’s a commitment to building a business legacy.

Ways To Make Your Life Easier When Running an E-Commerce Business

Running an e-commerce business can be a rewarding venture, but it also comes with its fair share of challenges. As a business owner, you always look for ways to streamline your operations, save time, and grow your business. In this article, we will discuss some strategies to help take the pressure off and allow you to focus on what matters. Keep reading to learn more.

Automate Your Shipping Process

Shipping is another crucial aspect of any e-commerce business, and it can be time-consuming if not handled efficiently. Automating your shipping process can save time and money, improve customer satisfaction, and reduce errors.

Consider utilizing a shipping solution that centralizes all your shipping details, generates labels, and manages your carrier accounts. NetSuite Shipping is one solution that can help automate your shipping process and allow you to track your shipments in real time.

NetSuite offers a centralized platform to manage your shipping as well as your inventory, orders, and customer data. This means you don’t have to manually input shipping information, track orders, or manage stock levels across multiple channels or marketplaces. NetSuite Shipping enables you to streamline and automate your shipping process, saving you time and minimizing the risk of errors.

By automating shipping tasks, you’ll free up more time to focus on other areas of your business, like marketing and customer service, that can contribute to overall growth.

Optimize Your Inventory Management

Proper inventory management is an essential aspect of running a successful e-commerce business. Keeping track of your stock levels can help prevent overselling, leading to dissatisfied customers and a damaged brand reputation.

Implementing an inventory management system can assist you in staying organized and ensuring that you always know what items are in stock and when it’s time to reorder. Good inventory management software will make tracking your stock levels, creating purchase orders, and keeping tabs on your suppliers easy.

The Mines Press offers solutions that can help optimize your business and keep you organized. One of the most significant ways The Mines Press can assist your e-commerce business is through custom management solutions. The Mines Press can create custom labels, tags, and other organizational tools to help you keep track of your inventory.

In addition to personalized management solutions, The Mines Press also offers a variety of packaging and shipping supplies. From boxes to bubble mailers, their products can help streamline your shipping process while keeping your items safe during transit. Plus, using branded packaging supplies can help increase your brand’s visibility and enhance the customer experience.

Outsource Tasks That Don’t Require Your Expertise

As an e-commerce business owner, it’s essential to understand your strengths and weaknesses and delegate tasks to others where necessary. Outsourcing tasks that don’t require your expertise can help you concentrate on your core business functions and save you time and money in the long run.

Common tasks that can be outsourced include graphic design, content creation, customer service, and bookkeeping. Delegating these responsibilities to professionals ensures high-quality work and allows you to focus on what you do best.

Take the time to determine which tasks would be better outsourced, and invest in creating a reliable team to help you grow your e-commerce business.

Invest in Customer Relationship Management (CRM) Software

One of the keys to running a successful e-commerce business is establishing and maintaining strong relationships with your customers. A good CRM software can provide you with invaluable insights into customer behavior and preferences, enabling you to tailor your marketing strategies and improve customer retention.

A CRM tool can help you automate the process of sending targeted emails, processing customer orders, and managing your customer support tickets. By having a single platform to manage your customer interactions, you can gain a better understanding of their needs and preferences and drive sales accordingly.

Investing in CRM software demonstrates your commitment to providing excellent customer experiences and can significantly improve your e-commerce business’s overall success.

These strategies can make your life easier while growing your e-commerce business. By optimizing inventory management, automating shipping processes, outsourcing specific tasks, and investing in CRM software, you can save time, increase efficiency, and increase revenue.

eBusiness Growth Hacking Strategies

In this digital age, it’s become increasingly important for businesses to adopt new technologies that help them grow. That said, even the most innovative and forward-thinking companies may struggle to grow their business if they cannot find new ways to reach their target market efficiently.

Often referred to as growth hacking, eBusiness growth hacking strategies are methods businesses can use to spark growth in their company while minimizing expenses and risks. Here is an overview of the five main growth hacking strategies for eBusinesses.

What is eBusiness Growth Hacking?

Growth hacking is a marketing technique for growing a business. It uses innovative ways to drive traffic or increase sales with limited resources. Growth hacking is a way of conducting marketing and growth initiatives that are not dependent on hiring professional staff, buying traditional advertising, or investing money in IT infrastructure. Today’s three most common growth forms are content marketing, product marketing, and paid ads.

Digital Marketing

Digital marketing is one of the most critical eBusiness growth hacking strategies. Whether you’re marketing online or on social media, there are several ways you can use digital marketing to attract new customers. Some possible strategies include:

● Running Online Ads – Online ads are one of the most common digital marketing strategies. While there are many different types of ads, one of the most common is pay-per-click (PPC) ads. PPC ads allow businesses to bid for keywords to drive traffic to their website. One option is display ads, which are shown in a user’s feed or on a page and are shown to a larger number of people.

● Creating a Website – A website is an essential digital marketing tool for every business. It’s a great way to attract new customers and inform them about your products or services. Many different website-building tools can help you create a site quickly, easily, and affordably.

● Creating an Email List – An email list can be another great tool for digital marketing. Having an email list allows you to send marketing emails to your customers and potential customers anytime. Businesses can also use an email lookup tool to find information about other local businesses they could network with.

● Building an Online Presence – A significant component of digital marketing is building a company’s online presence. This means building a social media presence, interacting with customers, and branding a customer’s online experience.

Test User Experience

One of the best growth hacking strategies is to test the user experience. What this means is that you should test different user experiences and see what resonates with your audience. For example, you can use user experience testing to determine your website’s best design or layout. Many different user experience testing tools can help you do this.

You can also perform user experience testing on your marketing material, like graphics and other advertisements. You can determine which leads to the best user experience by testing different designs and layouts.

Focus on Customer Support

Another eBusiness growth hacking strategy is to focus on customer support. Although many businesses might not see this as a marketing effort, it can help your business grow.

First, excellent customer support can lead to more sales. Customers with a positive experience with your company are more likely to make future purchases.

In addition, some customers may be hesitant to purchase from your company if they don’t think you offer excellent customer support. By focusing on customer support, you may be able to ease these customers’ concerns and help your business flourish.

Ensure Customer Retention

Another eBusiness growth hacking strategy is to ensure customer retention. You can do this by offering excellent customer service and providing a positive experience for each customer.

Creating these positive experiences can help you retain customers and allow you to build a strong relationship with them. In turn, this can lead to increased sales and word-of-mouth marketing.

Another way to help ensure customer retention is to create a rewards program. This can help you to retain current customers and potentially draw in new ones.

Continue to Engage Customers

Another excellent eBusiness growth hacking strategy is to always engage customers. There are many ways to do this, including offering deals and discounts, hosting contests, or creating new and engaging content.

You can run sales or discounts on specific products or services or host a contest with a free product or service as a prize. This can help bring in new customers while continuing to engage your current customers.

Think Outside the Box to Grow Your Business

There are many ways to use eBusiness growth hacking strategies to help your business grow. Some of these strategies include digital marketing, testing user experience, focusing on customer support, and ensuring customer retention.

Using these strategies can spark growth in your company while minimizing expenses and risks. These strategies can be used in almost any industry and are extremely cost-effective.

About The Author

Patrick Peterson is a content manager at GoodCar. Born and raised in the automotive world. He’s an enthusiastic expert who writes exquisite content pieces about everything regarding cars and bikes.

How The Beauty Marketplace Is Changing – Here’s What You Need to Know

Online beauty sales are proliferating, thanks to the widespread adoption of internet access and mobile devices, as well as social media engagement (which is central to much of the e-commerce experience). The online beauty and personal care market are set to grow at an annual rate of 6.6 percent between 2017 and 2022, reaching $57 billion by 2022.

Within this overall market, the Asia Pacific region will see the highest growth rate, while North America and Western Europe will remain the most important regional markets. Here’s what you need to know about how the beauty marketplace changes if you want to get involved in this exciting new industry.

Different innovation models in the beauty marketplace

There are a few different innovation models of beauty marketplaces.

The first is the direct-to-consumer model: The direct-to-consumer business model is an online retailer that operates by selling to customers directly rather than through brick-and-mortar establishments, wholesalers, or online marketplaces like Amazon or Etsy. Distributors and the majority of the conventional supply chain are bypassed, and all sales are made straight to the brand. Brands sell their products directly to consumers through their channels.

The second is the indirect-to-consumer model: where brands sell their products to retailers, who then sell them to consumers.

When middlemen or intermediaries are present in the distribution channel, indirect distribution takes place.

Third is the online-offline platform model: This model combines the online marketplace with offline product display.

A business technique known as online-to-offline (O2O) commerce encourages consumers to visit real stores to make purchases. Online-to-offline (O2O) commerce uses a number of techniques and strategies to persuade clients to leave the online environment after first identifying them there, such as through emails and Internet advertising. The strategies employed in this kind of plan are a combination of those used in traditional marketing and those used in online marketing.

Beautysourcing.com practices the online-offline platform model. It is a marketplace platform that hosts and sells beauty wholesales products.

Because it has more than ten years of professional expertise in the cosmetics industry, it selects every supplier with skill and rigor. Additionally, it is a lateral business-to-business market. The platform can stay up to date with the newest trends in beauty supply chain industry.

Beauty Marketplaces are here to stay

With the rise of e-commerce, it was only a matter of time before beauty marketplaces became a thing. And now that they’re here, they’re here to stay. If you’re unfamiliar with beauty marketplaces, they’re online platforms that allow you to buy and sell beauty products. Think of them as the Beauty sourcing, eBay, or Amazon of the beauty world.

Also, sites like Revolve or The Hunt have been around for years, but in recent months new places have popped up in droves, like StyleSaint or The Black Market. They’ve made waves because people are always looking for new ways to shop for beauty deals, and these sites offer an affordable way to try out new brands without committing. But what does this mean for the future of retail? And how can brands best use this trend?

A business technique known as online-to-offline (O2O) commerce encourages consumers to visit real stores to make purchases. Online-to-offline (O2O) commerce uses a number of styles and strategies to persuade clients to leave the online environment after first identifying them there, such as through emails and Internet advertising. The method employed in this kind of plan combines those used in traditional marketing and those used in online marketing—the ability to try out new products before buying them.

Third, several reports show that cosmetics have become the largest retail category among women, with total sales reaching as high as 34 billion dollars. Finally, we’ve seen this summer that prestige cosmetics companies like L’Oreal have taken notice of the trend by launching initiatives to target millennial shoppers.

3 Top Tips on How to Start a Beauty Business

Beauty never goes out of fashion. Year in, year out, consumers clamber to purchase the latest cosmetic products, which means there will always be a call for new businesses in this industry. If you have a passion for beauty and want to forge an authoritative reputation for yourself within this field, why not answer this call by heeding the advice laid out below…

Here are three top tips on how to start your own beauty business

Get qualified

Even if you are a self-confessed self-taught cosmetics expert, you will still need to earn official credentials before you can start your own beauty business. Getting qualified will showcase the fact that you have the experience and expertise required to provide a succinct, seamless, and streamlined beautification service.

Worried that you won’t be able to balance working full-time with earning your official beauty credentials? Fear not, as you could always enro ll in an online course. This will allow you to retain complete control over how, where, and when you study.

If you think you would benefit more from the hands-on experience you get from face to face training, there are plenty of flexible options to get the training you need. You will find in-person beauty training courses that will give you the skills and qualifications you need, which you’ll be able to complete over just 1-2 days.

Attend beauty expos

Attending beauty expos is one of the best things you can do when starting your company, because it will help you increase your network. The more people you talk to about your business, the more likely you will be to encounter potential clients, partners, and investors. Ultimately, this will aid you in your attempt to improve both your brand image and your profit turnover.

When you decide to attend beauty expos, making use of a corporate travel booking tool is advised. With AMEX by your side in this instance, you will have the opportunity to unearth travel and accommodation solutions that work for you. This will help you to avoid blowing your budget on unnecessary and unsatisfactory corporate travel.

Attract more clients

Establishing your beauty business within its niche field is only half the battle. If you’re serious about becoming a leading figure within the cosmetics sector, taking your company to the next level is highly recommended.

When aiming to improve your beauty business’ standing within its market, attracting new clients is a no-brainer. This is never, however, a straightforward task to undertake. Generating fresh leads and converting them into fully-fledged customers requires determination, dedication, and diligence over a sustained period of time.

To attract new clients in today’s competitive cosmetic environment, you are advised to:

1. Create a referral program

2. Target different clientele (men, for example)

3. Generate valuable cosmetic content on a regular basis

4. Keep your website updated

5. Offer discounts and promotions

6. Engage with prospects via social media

7. Run contests and offer giveaways

8. Enhance your SEO endeavors

9. Hand out marketing material (flyers, brochures, etc.) in physical spaces

10. Get involved in local volunteer initiatives

The beauty industry is constantly developing and growing more profitable. If you wish to enter this burgeoning field and grab a slice of this incredibly lucrative pie, be sure to put the advice and guidance laid out above into practice.

Header Image Source