Every country is experiencing adverse effects of climate change. These include melting glaciers, rising sea levels, storms, drought and heatwaves. Moreover, global warming directly impacts the hydrological cycle of the Earth. It in turn leads to more evaporation and precipitation of water from the ocean. Hence, taking quick and effective measures for climate action is the need of the hour.
Businesses can play a responsible and important role in climate action. Better customer engagement should be encouraged. They can teach and promote the concept of taking care of the planet as a responsible human. To convince, persuade and reassure the customers, it is essential to engage them. Therefore, it is essential to connect with them in a meaningful and effective way.
Effective Customer Engagement
Customer engagement includes ways to interact with customers. It includes offline and online interaction. These interactions should make customers act and feel positively. This can be done either through email newsletter or support line. Direct participation and a realistic approach will lead to great experience. This will promote outstanding sales growth and a great experience. This also guarantees satisfaction of customer.
Engaging with customers can bring positive change, and it can also promote the cause of climate action. Message can be shared among the consumers by good social media and digital marketing skills. These include posting regularly, interactive content like polls and by the concept of sharing ideas through informative videos. Interaction with the customers can create sense of connection with them.
Inclusion of Climate in Business Strategy
Companies should include new climate strategies. It should focus on reducing carbon emissions. Carbon sources should be replaced with electricity. Gas emissions should be calculated and planned. Companies should make an effective plan. Official target should be set. Climate action strategy should be included in all the products. It should also be included in services with the vision to support climate action.
Today renewable energy sources play an important part in reducing greenhouse gas emissions. Therefore, efforts should be increased in promoting carbon-free energy sources. These include wind, solar and electric energy. Moreover, customers can help promote planet and environment-friendly businesses. Customers should support those companies concerned about the environment. They develop an important role in protecting, saving, and taking care of the ecosystem.
Main Role of Consumers
Companies have started calculating carbon footprints as it has become a routine procedure. This allows better purchase decisions to be taken by consumers. Generally, consumers are more attracted towards buying products with a low carbon footprint. It poses fewer environmental risk. The cost of environmentally friendly products tends to be higher. Despite increased prices of greener products, customers would still prefer it.
Businesses can strongly tell the customers to purchase more supportable products. This causes increased demand for eco-friendly products. What’s more, invigorating the concept of Reuse, Reduce and Recycle with every product purchase can make a huge difference. In other words, saving and conserving water, energy and other resources while doing laundry and other domestic purposes. This also includes the recycling of cans.
Power of Social Influence on Climate Action
There are effective ways to motivate and promote pro-environmental behaviors. This can be done by taking advantage of the power of social media. Telling online shoppers through advertisements and social media. Telling people to buy eco-friendly products can lead to a 65% increase in eco-friendly buying. Similarly, telling people the advantages of electric vehicles over diesel consuming vehicles can help reduce emissions.
Encouraging sustainable behaviors through incentives
The role of business and marketing should be highlighted. It promotes sustainable behaviors among the consumers. According to the Journal of Consumer Psychology, incentives build good habits. It inspires an individual to start an action. Companies should introduce ‘reverse vending machines’. This way consumers can get monetary rewards upon recycling their plastic bottles. Similarly, shops should stop the use of polythene bags.
Mastering the art of ‘Green Marketing’
Green Marketing refers to an act of advertising and marketing. It includes using of eco-friendly and environmentally safe products. The combination of green with 4P’s of marketing leads to Green Product, Green Price, Green Place and Green Promotion. Eco-marketing catches consumer’s attention by tagging Products. It includes ozone-friendly, organic and recyclable terms. The purpose of this is to inspire eco-friendly business practices.
Businesses and companies can encourage customers to promote green marketing. Eco-friendly, non-polluting and recyclable products should be bought. Companies should start make appliances that do not harm ozone layer. Consumers should be asked to go for either evaporative coolers or appliances that do not use harmful chemicals. Appliances such as Air Conditioner causes reduction of ozone layer. It leads to global warming.
An Interdisciplinary Collaboration for Climate Action
It is important to reduce the harmful effects of climate change. It can be done through combined interdisciplinary point of view. Every individual should play its part as a responsible human. Planet Earth is our home. We should take steps by bringing people together from all walks of life. From business owners to consumers. From scientists to farmers. It’s our beautiful Earth.
