Dia de Los Muertos – Day of the Dead

El Dia de Los Muertos is a beautiful holiday to remember those who are no longer with us. A rich celebration full of food, art, decorations and tradition.

History

Día de Los Muertos is a Mexican holiday that involves food, drinks, art and celebrations. Families welcome back the souls of their deceased through this holiday on October 31st – November 2nd. The days are broken down as,  October 31st the day the gates of heaven are open, where the spirits of the children are let out for 24 hours. The next day, November 1st, is called the Día de Los Inocentes (or Day of the Children). The final day, November 2nd, is officially the Day of the Dead. 

Tradition

How this beautiful holiday is celebrated is through traditions of dance, music, food, art,  and decorations. The families will make their deceased favorite foods or drinks, take them to their gravesites or on the ofrendas they built. There are beautiful arrangements of flowers, candles and art around these altars. Popular foods and drinks that are made for this holiday are tamales, conchas (sweet bread), atole (cornmeal drink), spirits (alcohol), Mole (traditional Mexican dish), and sugar skulls.

photo courtesy: Anna Sullivan 

Makeup

The makeup that is used for this holiday has a hidden meaning. The sugar skull makeup was influenced by José Guadalupe Posada. He was a printmaker, political lithographer and he played a big part in 20th century art. When individuals paint their faces, they are channeling a loved one and some even write their name on their forehead. There are many different styles, colors and features in sugar skull makeup. As I did some research, I found out that each color has a hidden message. The color yellow represents the sun and its unity. The color white represents spirit, hope and purity. The color red represents blood and life. The color purple represents mourning, grief and suffering. And the final color, pink, represents happiness.

photo courtesy: Danie Franco

Food

The Day of the Dead could not be more beautiful without its delicious, traditional dishes. There are five common authentic dishes that Mexicans prepare for their deceased loved ones. The first is the famous chicken with tomatillo-cilantro salsa tamales and/or mole tamales. Both tamales are either placed at the gravesite or served for guests who visit the home of the host. The second food would be the “pan de muertos” (Day of the Dead bread). This bread is made up of a soft consistency with sugar, it is often found in panaderias (bakeries) leading up to the celebration. The third sweet treat is “Calaveras de Azucar” (sugar skulls) these are skull-shaped hard sugar candies. They are used as decorations and are very popular among children. The fourth most popular food item are the delicious atole’s. Atole is a thick, cornmeal beverage that consists of cinnamon and vanilla. Finally, the fifth food item is the authentic red pozole. This is a stew that has meat, corn and it is garnished with cabbage, chile peppers, radishes or limes. There are many types of Pozoles in Mexico, but the most common one for this holiday is the red one. 

photo courtesy: pixabay

As this holiday is approaching, remember this is not a “Mexican Halloween” holiday, but a holiday that is estimated to be over 3,000 years old. It is a celebration deeply rooted with Aztec and Mesoamerican rituals.

 

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19 Latinx-Owned Cosmetics Brands that are Changing the Beauty World

Being Hispanic, I love seeing Latinx representation in the world. Since I’m also a certified makeup artist, I also love seeing small beauty brands get the exposure that they deserve. Because of those two things, here are 19 Latinx-owned beauty brands that are totally changing society and showing the representation that Latinx people need.

1. Ella’s Eve Cosmetics

Ella’s Eve Cosmetics was founded by sisters Melissa and Lissa who originated from the Dominican Republic. After they moved to the United States, they realized both their love of makeup and lack of Latinx representation in the beauty world. Their brand sells mainly lip products, but also includes eyeshadow and apparel.

2. Melt Cosmetics

Melt Cosmetics was founded by Lora Arellano and Dana Bomar in 2012. It started by selling bold lip colors but has branched out to products from mascara to blush to lip liners.

3. Midas Cosmetics

Midas Cosmetics is an Afro-Latina-owned beauty brand that was founded in 2018 by Rocio Nuñez. The brand features cruelty-free and vegan products and aims to celebrate and appreciate every person and skin tone. Some unique products sold are pressed and loose glitter and neon eyeshadow palettes.

4. CAí Para Mi

CAí Para Mi is a progressive beauty brand based in New York City. They pride themselves on unique and inexpensive products that range from blush to foundations. The website includes a foundation shade matching feature that helps each customer find exactly what shade they are without the hassle of guessing and returning.

5. Bésame Cosmetics

Bésame Cosmetics was founded by Gabriela Hernandez in 2004 when she wanted to bring back the glamor of her grandmother’s makeup routine. Products from this company are cruelty-free and free of gluten, parabens, and mineral oils, and are all produced in California. Not only does this brand cover a multitude of products, but they feature specialty collections including a Mary Poppins set and an I Love Lucy set.

6. Elaluz

Elaluz, founded by Camila Coelho, features products that include smells of Brazil – coconut and papaya specifically. This simplistic and minimalistic brand not only makes makeup but also creates skin and hair products, as well.

7. Necromancy Cosmetica

Necromancy Cosmetica is a “gothic romance” brand that was founded by Desiree Rodríguez (Des) Salvador Pérez (Zal) in Puerto Rico. Their creation is a celebration of the beauty world and “gloomy, striking, brooding, and seething” world vibe. Des and Zal produce 100% vegan lipsticks, as well as eyeshadow and brand merch.

8. Sweet Street Cosmetics

Sweet Street Cosmetics was founded by Lala Romero and Natalia Durazo who pull their own life experiences and pour them into their beauty products. Products range from eyeshadow palettes to lashes to makeup bags.

9. Araceli Beauty

Araceli Beauty was founded in 2018 by Araceli (Cely) who was born in Jalisco, Mexico. Her products include everything from eyeliner to lashes and highlights her roots in Mexico as well as the brand that she’s formed in Los Angeles.

10. Belle En Argent

Belle En Argent, founded in 2017, is a Latinx-owned cosmetics brand created by Christina Kelmon and Lauren Young. It focuses on non-toxic and fragrance-free products and sells everything from nail polish to eye shadow to lipstick.

11. Shaina B. Miami

Shaina B. Miami was created by Shaina B. in her hometown of Miami. Her products have been featured by Refinery29, Star Magazine, and more, as well as including tutorials of the products. You can purchase these products online and have a wide range of items such as makeup brushes and eye shadow palettes.

12. Sigma Beuty

Sigma Beauty was founded in 2009 by Dr. Simone Xavier and Rene Xavier Filho. They launched this cosmetics brand with just one brush but quickly grew their products to include makeup and brush care products, as well. Sigma products are currently available in stores worldwide including Dillards, Sephora, and Van Maur.

13. Reina Rebelde

Reina Rebelde, created by Regina Merson, branched from a love of makeup and Mexican heritage. This brand features eyes, lips, and face makeup, as well as nail products and beauty accessories. With affordable prices and quality products, this cosmetics brand has grown into a Latinx-beauty world must-shop.

14. J’dez Beauty

J’dez Beauty, founded by YouTuber Jackie Hernandez, is an international beauty company that brings affordable products to its customers. The majority of the products are lip colors and blush, although the company sells lashes and shadow palettes, as well.

15. Mia del Mar

Mia del Mar is a cosmetics brand that brings Latinx Miami culture to the beauty world. The all-woman team comes from Columbia, Argentina, Venezuela, Cuba, Brazil, and the USA to bring clean, vegan, and cruelty-free products to customers. With products made from tropical ingredients and scientific formulas, this company sells both great makeup and skincare products.

16. Artist Couture

Artist Couture was founded by Angel Merino, a celebrity makeup artist and beauty influencer. This brand features many different products including eyeshadow palettes, highlighters, lip colors, and loose glitter powders. You can also find this brand in beauty stores nationwide.

17. Luna Magic Beauty

Luna Magic Beauty, created by sisters Shaira & Mabel Frías brings together the celebration of Afro-Latina and Dominican-American backgrounds. Their products have been featured on Shark Tank, as well as being sold online and in select Walmart stores. Products include eyeshadow, lashes, lip color, and more.

18. Alamar Cosmetics

Alamar Cosmetics, founded by Gabriela Trujillo, celebrates Cuban backgrounds while bringing in Floridian vibes. You can purchase products for eyes, lips, and face, as well as accessories and makeup bundles.

19. Vive Cosmetics

Vive Cosmetics was created in 2016 by Joanna Rosario-Rocha and Leslie Valdivia. This beauty brand highlights the mixture of Latinx makeup in the beauty world and sells a wide range of lip colors as well as killer makeup accessories.

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About the Author

Emmie Pombo is a latte and tattoo-loving Tennessean who specializes in mental health and beauty writing. She holds a degree in Journalism and a certification in Makeup Artistry and Airbrushing. Follow her on Instagram, Facebook, and Twitter.

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