social-media-marketing Archives

You can be the one to create marketing opportunities for businesses of all types and sizes. This month, many customers are preparing to shop, enjoy the holidays, and spend quality time with their families. So it’s important to increase your marketing efforts to address the unique needs of people this season.

Start by identifying your target group, and then tailor your marketing message to that audience. Ensure your company’s website is aligned with the right marketing efforts. Also, be sure to come up with innovative marketing ideas, so you can stand out from the pack. Here are simple yet great ideas for marketing your business:

1. Send a Holiday Greeting to Your Customers

You can commence your marketing efforts by sending a personalized holiday greeting or short newsletter to all your customers. Countless bulk email services are available online, so creating and sending a personalized message to your whole customer base won’t be a problem. You may incorporate ads specific to this time of the year into your greeting. For such ads, you might want to partner with a digital marketing agency, such as SEO services in New Jersey that can do it for you. After all, they are experts in this job and your customers will definitely be impressed.

2. Start a Coupon Program

Any month may be the ideal month to start a coupon program for your company. Start by creating a coupon brochure that features all sales offers available throughout the month, and then mail it to your customers. For instance, a triple-fold coupon brochure may feature weekly deals specific to Thanksgiving, from food items to wine. On top of food-related items, the brochure could also feature bargains on any kind of family-oriented products like furniture, electronics, or cars.

3. Take Advantage of the Black Friday Craze

Black Friday is undoubtedly the largest shopping day of the year. It usually happens a day after the Thanksgiving holiday in the US in November. For the last three decades, the Black Friday bandwagon has defined the American holiday season. But thanks to widespread Internet access, it’s now a global phenomenon. As a business, you can gain from Black Friday by not only saving on business purchases but also raking in some extra income from your own sales. Consider buying in bulk so that you can pass some of the cost-saving to your customers in the form of discounts and freebies.

4. Participate in Cyber Monday

Cyber Monday is another big shopping day that can benefit your business in November. Select a few offers and deals to run on this day. Provide shoppers with a fast and affordable payment method by integrating click funnels PayPal into your online store’s page.

If you don’t have a website for your brick-and-mortar store, you can still benefit from Cyber Monday by running promotions on your social media channels. You can also run them on paid social platforms or you might seek help from an SEO consultant who will do that for you. One option is to give a specific deal to a few of your most loyal customers on Facebook, Instagram, or any other social media account that you have built a presence.

5. Host After-hours Events

Hosting an after-hours event is a surefire way to attract evening shoppers who prefer getting their shopping done after work. Open longer than usual at least once or twice a week. Alternatively, host a unique shopping event with the best local DJ, seasonal snacks and drinks, and a variety of great deals.

6. Give Back to the Local Community

Giving back offers you a real opportunity to nurture and strengthen bonds as well as engage your customers. Identify a local charity or cause you can support with your products or services. You can provide a discount to shoppers who bring in a donation like non-perishable foods or clothing. You can also partner with a non-profit organization that requires what your business has to offer and provide them with the support they need to increase their efforts. For instance, if you operate a restaurant business, you can team up with a food bank.

The Bottom Line

There are many simple yet excellent marketing ideas for your business. You just need to be creative and come up with ideas that will help you take advantage of the momentous consumer activities at this time of the year. The above 6 marketing ideas would be a fantastic place to start.

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About The Author

Freya is a Math teacher, Yoga enthusiast, and a beloved mother of three lovely daughters. She is always looking for ways to grow and help others around her thrive through self-learning, meditation, and physical fitness. When she is not teaching or spending time with her family, Freya regularly writes on topics related to self-improvement and women empowerment.

Sponsored Posts/Paid Partnerships

Many people make the assumption that if they don’t have thousands or millions of followers, they can’t make money through sponsored posts or paid partnerships. Ultimately, if you have an opinion within a certain niche, regularly share your experiences. As you continue to consistently share your point of view, you’ll develop a platform of influence. When you’ve developed credibility by regularly creating content and using your voice, you’ll gain a following of people who trust your opinion. Even if you have 500 followers and only 1% of your followers buy a product you’ve recommended, that’s still five purchases that the company didn’t have before they came in contact with your brand. If you’re starting from scratch, you can develop your voice as a micro-influencer by utilizing the work of sponsored posts to make money.

Affiliate Marketing Links

Affiliate marketing comes in where you need to get a certain number of people to click a link and purchase an item. As the person who led the customer to that link, you’ll gain a commission from that transaction. A lot of influencers enjoy the “swipe up” feature that allows people to quickly and easily access a specific product. There are plenty of companies that provide affiliate programs and welcome affiliate partners in order to make money. You just need a unique code that allows the company to know that they need to direct the commission to your account. If you’ve been in love with a certain brand of vitamins, find out if they have an affiliate program. If they do, you can get a unique link. And promote it to your following and authentically share the benefits you’ve reaped since you’ve been using the product. Then, let the commission checks trickle in.

Brand Awareness

If you’re building a website with products and services you’d like to sell, social media platforms can help you make money because they can serve as incredibly traffic drivers to your online shop. You’d need to create posts that talk about the products and services you offer. Showcase the results they’ve provided for others. You can also show people using the products as well. As you regularly provide content and build a following on a social media platform, brand awareness is the way that more people will know about your company and that your products are available for public consumption.

Direct-to-Consumer Model

If you already have a small business, you can also use the direct-to-consumer model through platforms like Instagram. There are two main ways to execute this option. First, you can develop a business profile as a retailer. This allows you to set up a shop through a social media platform. As people visit your company’s profile, they’ll see a tab that says ‘View Shop’. This allows them to simply click through and purchase products as long as their credit card information is already inserted. The other way to do a direct-to-consumer model is through doing sales. Which you can do in the Stories feature of platforms like Facebook, Instagram, and more. This is especially helpful when you’re selling a limited quantity of a few items. People can send a message to secure their item, pay through Paypal or another payment processor. Then, you can ship the item directly to them.

As you become creative with your efforts to earn a viable income online, know that it can get easier with time. And as you become more knowledgeable and confident in the process, you’ll eventually be able to do it with your eyes closed. Once you earn that first dollar and realize it’s really possible, the sky is truly the limit.