Tag: Streaming

A while back, online casinos were taking the lead in attracting more clients than the eSports niche. Features like easily accessible games, affordable rates, and variety contributed to the rise of casinos’ success. After a while, eSPorts became prevalent, with several gamers joining the train.

Today, this industry is worth billions, with plenty of gamers and providers trying to get a cut of the pie for themselves. So, how did internet sports turn into a money-making venture for all interested parties? We find out below!

 

Improved graphics made games accessible to many players

The first video games to hit the market weren’t the best. This was when technology was born, so the only available graphic option was 2D. Developers began to understand gaming graphics’ dynamics and create software that could revolutionize the gaming industry.

With time, they expanded their mastery of graphics production from 2D to 3D, HD, and 4K, among other resolutions. The availability of top-notch games created a gaming interest in plenty of video game lovers, most of whom played these games individually in their homes.

 

Platforms offering eSports increased

When eSports were relatively new, not so many dens were available. Players and viewers had to scramble for the few available options to enjoy the sport. However, as the demand increased, more esports betting sites hopped onto the train and got a share of the market. These sites are available on desktop and mobile devices, allowing anyone with these gadgets to watch or participate in the competition.

 

Multiplayer games created the path to money-making eSport ventures

Most of the early gaming consoles were available in single-player mode. The games also took the same format, so most software providers created games surrounding this concept. Thanks to the competition, these console providers had to find ways to outsmart their competitors, and multi-player games were some of the strategies they employed.

With more than one player participating in the available games, players began competing against each other to see who had the most mastery of the game.

 

Tournaments came on the rise

Once gamers knew how to play against each other from home, the rise of tournaments hit the eSports industry. Organizers would conceptualize and create tournaments on different games, then invite interested gamers to sign up for the competition.

Initially, people would compete for fun, but as the competition’s demand increased, the organizers added a stipend to the games to make them more attractive. Participants had to contribute some money to the winner’s kitty and battle it out to find the winner who would receive the funds.

 

Data analytics came into play

Algorithms and data analytics software came into play as assistants to help understand internet trends. Everything regarding tournaments, viewership, and other possibilities came to life when analytics were added. 

Websites and gaming software providers could find out what their audience wanted, helping them make choices regarding the production of games and provision of tournaments that people liked.

 

eSports awareness increase

Only a handful of people knew about esports when the idea was launched. The number of people watching these events increased by thousands each year. And while the growth began slowly, there was a steady increase in millions by 2016. Brands and websites benefited from this influx through advertisements and the creation of bigger events.

 

The increasing fanbase

Viewership was one of the reasons that made organizers keep going at it as far as paid tournaments are concerned. The increased fanbase indicated that other people were interested in the games but as viewers. Consequently, viewers would also have to log in to the platform and pay a fee before accessing an ongoing tournament.

At this point, internet sites offering these services advertised upcoming competitions to increase their leverage on fans. As word on the availability of eSports spread, the more fans these events attracted.

 

Sponsorships hyped the sport to life

With time, several brands wanted to use the most famous tournaments as a platform to advertise their products and services. They offer money to internet tournament organizers to allow them to run advertisements during the game.

This would allow them access to millions of internet users and give them a chance to drive their agenda. The most sought-after competitions would receive attention from people-hungry companies trying to market their inventory.

 

Live streaming made it easily accessible to fans

It took time before live streams were available to viewers. In cases where this option was available, the technology was still not the best. Nonetheless, viewers were quick to try this option that allowed them to watch a game on the internet.

As technology advanced, clearer graphics came into play, increasing leverage on people interested in watching the tournaments. Accessibility of this option on mobile gadgets made it a cash minting venture, allowing eGaming companies to reach more people.

 

Lack of standardization brewed fraud

Unlike other internet games, eSports did not receive so much attention from lawmakers. Consequently, organizers took the chance to make money at the peril of interested parties. While not all betting sites took advantage of the lack of regulations, some were unkind to the people that made them money.

Exorbitant charges were one way these dens made money from their clients. Others were known to collect money and disappear without disbursing the winnings to players or viewers who made correct predictions. Fraud became the norm, especially for individuals that wanted to get rich quickly.

 

Availability of innumerable games

Only a few games were available at the industry’s inception. Players would get bored of engaging in the same games over and over. When variety streamed in, the number of interested players increased significantly. Thus, more esports betting sites rose to fill the gap.

 

Our Take

eSports wasn’t viewed initially as a cash cow, so most people played video games for fun. However, when money-making opportunities became evident, each person quickly found ways of minting cash from the sports.

While various factors contributed to the growth of this industry, the lockdown was responsible for its uphill spurt now that people had time to spend watching the tournaments during the quarantine period.