Marketing on Instagram took off after Mark Zuckerberg, the owner of Facebook, bought Instagram for $1 billion back in 2012. Since then, tons of changes have been made by the users and by the app itself.

Let’s take a look at some of the more recent Instagram changes and developments that can help businesses and influencers to build an audience and drive revenue.

Paid Advertising

Instagram recently began supporting paid advertising by some big name brands. And they have been waiting for the perfect opportunity to open it up to everyone like Facebook has. Both bidding systems are similar. So it’s a pretty good bet that paid advertising will start to be made more available to users soon as well. Businesses are already using Instagram for their marketing purposes, and the creators and developers have noticed.

Subtle changes to help marketing are already happening, so we can assume that more good things will come for businesses this year. If you haven’t started an Instagram account yet for your brand, you might want to start now, so you can reap the benefits that’ll only grow from here. If your profile feels dull, consider buying Instagram followers from reputable providers to give yourself a head start.

Videos

Videos are becoming more and more popular on Instagram, ever since they changed the time-length allowance for how long your video can be. Plus, you can have daily stories, much like Snapchat does, which includes videos. It’s a great way to give even more of a visual insight into your brand, and everyone has been using videos more and more. We’re hopeful that Instagram stays on track with video optimization. So this could continue to be a helpful business tool in your marketing campaign on Instagram.

Clickable Links

We believe that Instagram has been hinting at links being more accessible by adding links into stories for individual users. Until this update, you were allowed only one link, and that was in your bio. Now, you can add links to all stories, pictures and videos. It takes marketing to the next level to give relevant links to your followers about your brand. You can grow your followers organically or through a reputable service such as Growthoid.  The thing that Instagram worries about, however, is making things too similar to Facebook. It’ll be exciting to see what they come up with next.

 

Happy #Instagramming!